Gucci handbags sale

Does not play bamboo, GG Logo, or horse title refining, GUCCI handbags spring and summer to add new family members, the use of family crest pattern designed to gold medals, their emphasis on well-known as the “Sex and the package” Hysteria series, the Half-Blood supermodel Liz to see the flowers style stitching leather Is it really stirred up the desire to purchase, address him: “Oh, I love you!”

Soft side bag has a neat atmosphere will be

Fold design is even more leather texture
Short clip color cute and lovable.

Simple appearance of long clip large capacity.

Desire to package soft exterior lines, arcs, rich styles to meet the needs of: Fashion Handbag larger of the perfect score, shell shape, young pretty handbags, shoulder style belongs to will be girls, there are three kinds of different sizes of wallet can be Complete with a new desire for the rise of family, forces can not be underestimated.
Large Clutch Wallet is the most in style.

Bags outline of a shell general, pretty cute
Bright saturated colors from clothing shall extend to the package, in addition to the basic black, white, the desire to package also introduced the lovely pink, rosy lemon yellow. Liz shows a black, white, yellow leather stitching the desire to pack into a flower pattern, Heart asked: “I love you Oh, how much money?” That asking for 96.35 thousand yuan, and she can not feel it was expensive to buy, but the Of course, did not give up, to see the same series of wallet has also continued to ask the price.

Metal Medal when the signs

Desire to package identification marking is there GUCCI family emblem of metal decoration, in the 1950s by the founder Guccio Gucci-designed family crest, early used in the handbag within or on the packaging strengthen brand image, and now faces coming out of metal Medals desire to package, quite extended in the past, open future means, must also be brought back all the girls the desire to buy a new handbag.

A Prince Charming dress of Aaron Kwok, Lo the tone will be sending Christmas gifts to Lynn.

Aaron previously rare public praise Lynn (Lynn) of the sexy dress, make love high-profile exposure. However, yesterday (December 13) he is suddenly talking about the romance in Macau, the surface is warm and cool, in fact, ready to send Christmas gifts to Lynn.

Aaron Kwok Gucci Macau yesterday to attend the opening of its first flagship store, and brand Wan Ying Tang, Chief Executive Officer of Asia-Pacific region together cut the ribbon for the new store. Gucci10 spring and summer wear new clothing, white suits and white pants, lined with flower shirts and wearing sunglasses, Aaron Kwok, like Prince Charming on parade, he was praising Macau more and more beautiful, in addition to many casinos, there are a lot of good food and good hotels, comparable to Las Vegas; has always been his hobby horse races, and suddenly said they were not interested in going to the casino to play two hands, but also frankly do not believe in something for nothing. Itself is Unicef (UNICEF) Ambassador Aaron Kwok, for the brand and the launch of Unicef environmental protection the theme of “snowmaninAfrica” books, and all proceeds donated to charity.

Aaron said nothing about the Lynn

Previously a high-profile in public speaking, Aaron Kwok Lynn was asked whether it will buy women’s Lynn by the way, that is side-track the topic appeared evasive and said: “The election is usually for himself this year, gave a good birthday beautiful Gucci handbag to me, I am not willing to use, you may stay in for Christmas. “considering what to buy Christmas gifts to Lynn? “Not think, very busy, do not want to talk about private things.” To support Lynn’s new stage? “Do not speak.” Although Aaron did not refer Lynn, but still reveal the tone will still buy a Christmas gift to each other, we can see the status of Lynn has been “l do” (upgrade series).

Ting-Ting Xie speech to do gunman
Yesterday, attended by celebrities including the Ting-Ting Xie, Rosemary, HO Ka Lee, fashion designer Dorian Ho, Chen Baixi, Rongwen Wei, Sima Yan WONG Pui Ha, and so on. Big Lou Beizhuang wearing the Ting-Ting Xie said it will lay-off two weeks during Christmas to accompany her boyfriend, but also said the company is looking for her role, she did not want to be too feminine role playing, since like the speech made by the gunmen, but also joked that her boyfriend would like to Cooperation played a hero to save the United States, but by themselves to be heroes, she said: “I wanted to shoot with the family, I want to be like a reality show, Mommy do return to the role of Mommy, no reason to do what I love the Ting Fung Well. that would quite normal. “mentioned wife Cecilia Cheung was pregnant with a boy or a girl, she said that was not clear.

Gucci flagship store in Macau, the first two-storey building, an area of 1200 square meters, follow the creative director FridaGiannini built a new design concept, a giant golden outside wall, there is a five-story, new store was built using glass and marble.

When the United States to China as the next largest market for luxury goods and began large-scale invasion to the Chinese market, in their own country has limited sales of luxury goods firms now, this is why?

For the Wii game console and the United States, such as Super Bowl tickets and other commodities in short supply, the business limits the number of purchases per person seems to be reasonable in the circumstances.

However, SAKS Fifth Avenue, Neiman Marcus and Bergdorf Goodman luxury department stores such as browsing websites, you may be surprised to find that, and now even the boutique handbag also began limited sales.

Price 1290 U.S. dollars in Prada’s latest decorative pleated nylon bag, priced at 1490 U.S. dollars in BottegaVeneta signature woven leather and the value of 1395 U.S. dollars of St. Laurent’s new rectangular bag — they are the big shopping malls in the United States, have become limited for sale merchandise.

Consumers before the purchase of such goods will be more or less aware of: “As best-selling merchandise too, so every customer in every 30-day period can not be purchased three of these fine handbags.”

Limited sales of anti-speculation purposes

On the surface, these restraints seem to be very strange, because it wants to each ordinary business of goods sold is contrary to the wishes. But in fact, this, which also implies a deeper reason for that is that they worried that the weak U.S. dollar to foreign buyers took the opportunity to buy a lot of cases, handbags, and then resold in Europe or Asia, because Juan with a Pra da and the Gucci handbag store prices in the United States than in Asia and Europe region, 20% -40% lower price. Any SAKS Fifth Avenue and NeimanMarcus best-selling handbag department stores to buy YvesSaintLaurent people could only buy a maximum of three bags, each priced at 1495 U.S. dollars, while in London HarveyNichols, the same price of a packet is only 910 pounds (about 1796 U.S. dollars).

In addition to limiting the number of online sales, SAKS may also limit each customer to purchase the same store each time the number of commodities.

It is learned, and now SAKS Fifth Avenue, NeimanMarcus and BergdorfGoodman restrictions such as department stores sold the policy is limited to affixed labels Prada and Gucci handbags and shoes, while others, such as Dior or Givenchy’s luxury brands for fashion giant LVMH all. Although LVMH only in its own web site www.eLuxu Juan ry.com sell LV handbags, but its policy of more stringent restrictions on sale, each customer can only buy two per year with the handbag section.

While these brands did not specify the reasons for the policy introduced these restrictions, but the relevant persons in private that this is reselling them in order to prevent the bag being drawn up strategies.

The United States has become a major gold mine

In 2000 and 2001, when the blowout sales of luxury buyers in Paris, Gucci, Hermès and Vuitton shops lined the streets outside the queue. Policy of limiting the sale of these merchants has also been criticism from some people, because it appears to be mainly aimed at Asian shoppers, and promulgated. Some Asian customers complained that they were turned away outside the Vuitton store, so they often stay in Paris near the Champs-Elysees Avenue, employing Western tourists who come for them to buy handbags.

Let some retail analysts is surprising is that even the concept of limit sell so quickly spread to the United States, while the limit of goods sold is also no longer limited to the purse, because Apple now has limitations, it is time for each customer only need to buy 5 sets iPhone.

MarkMonitor is a San Francisco institution dedicated to brand protection, and its sales person in charge FredFelman that those who purchase multiple items for home and sell it to a friend in the black market for foreign tourists is only a very small part. When the sales of luxury goods in Asia and throughout the professional procurement network formation or luxury goods have been placed in, such as eBay and other online retailers, when this is a real big problem.

Last month, an independent retail consultant PatriciaPao from Los Angeles arrived at Newark airport, there is a young woman approached her and asked her to help sat in the box above the box and let it taut. The woman was to return to Slovenia, the box seems to be 200 years of brand jeans, the cheapest price on a pair of jeans brand have shown to be 228 U.S. dollars.

Ms. Pao said: “That woman said that in his country to sell these jeans will not only cover their travel costs, but also let her make money. The weak dollar makes the country seem to have become one of the largest gold mine. ”

Selling is not necessarily limited to how well

Due to the control of all marketing aspects is very difficult, so some people think, as an indicator of whether or not demand the black market is actually good for the business channels to provide capital.

LandorAssociates San Francisco, a branding agency, its executive director SusanNelson said: “iPods have a sales culverts leading to the European market, its existence has not caused damage to the brand, I think this is also allowed to cast a layer of mystery. ”

Of course, taking into account the buyer or can be more than one credit card, multi-store purchase of a variety of ways to buy a certain amount of fine handbags, limited to selling may not be the most effective solution, but the European luxury goods in the United States to improve the selling price (Many companies have become so action) but will give the U.S. an opportunity to luxury competitors.

Pay others to help on behalf of the buying, LV, GUCCI, PRADA package, DIOR, Lancome, Clinique cosmetics, radar, Omega watches, these international big-name can be as low as 5 to 7 fold or even a lower price buy, this is the great attraction of overseas Shopping Service. At present, overseas Shopping Service web-rage, domestic Taobao, excellent Amazon, pat Tencent, Baidu has ah as well as some sites have opened up overseas C2C Shopping Service Area. Search overseas Shopping Service on the Internet site, even as many as dozens. Research found that the pace of development of overseas Shopping Service faster than the speed of the overall development of online retailing.

Overseas Shopping Service

Simply put, that is from overseas Shopping Service Shopping Service providers to help consumers to buy foreign goods. Now the so-called popular online overseas Daigou, refers to China’s net purchases of overseas customers through professional and personal Shopping Service Shop Shopping Service Website reservation network of overseas purchases of goods form. Overseas Shopping Service ordering of goods shall be adopted after the distribution to consumers at cross-border transport.

“Transocean” buy the international big

Consumers are often faced with this problem in the media see a lot of the characteristics of goods around the world, or in foreign countries for lower-priced luxury brands, but because of geographical or time constraints and not be able to enjoy the goods bought from overseas . In order to solve this problem, overseas Shopping Service came into being in the shop this way.

According to overseas Shopping Service providers generally fall into two categories, one type of professional Shopping Service Web site, such businesses typically have the retail channel resources as well as international logistics resources; and those for personal Shopping Service, such groups generally rely on the outside shopping site or entity shops, through China’s C2C platform provides network service to finally purchase.

Currently, purchasing sites are just countless domestic large Taobao C2C site includes a “global sweep goods”, 100 million shellfish eBay “American direct-”, excellent Amazon life abroad museum. Baidu’s search for the “overseas Shopping Service”, there’s search results of more than 200,000, of which there are dozens of professional Home Shopping Service Web site, including the U.S. Shopping Service Network, Overseas Shopping Service Network, Overseas authentic Shopping Service Network, Yuet purchase network, Bo purchase Shopping Service and so on, these sites either with domestic Taobao, eBay and other cooperative shell 100 million foreign Shopping Service Web site, and some foreign professional C2C website.

“Big” price of at least 7 fold

In addition to buy commodities in short supply domestically and overseas Shopping Service is the biggest feature of the price was right. A garment industry sources, through the website or specialized personnel Shopping Service Luxury clothing or bag, the cost of doing we generally equivalent to the price of the Mainland store about six fold. Overseas Shopping Service through cosmetics, the price may be only 50% of the mainland.

According Alipay statistics, in its overseas Shopping Service of the commodities, in order to package, consisting mainly of clothing and cosmetics. In other words, China’s consumers are most willing to invite people to help Shopping Service is the luxury goods and cosmetics. International Lists Shopping Service in a Web site, a price 3850 U.S. dollars of the Longines watch women in the Shopping Service web site as long as 1480 U.S. dollars, the discount as low as 3.8 fold; a price of 2450 U.S. dollars radar men’s watch, in the Shopping Service web site Price hit four on the fold, and only 1469 U.S. dollars.

Alipay’s partner sites, “the Italian Raphael”, on an autumn and winter fashion handbags Gucci2009 years, purchasing price of 6882 yuan, is the price of 60%; Alipay another partner sites English BestValueAlways site, a 1280 RMB in the domestic price of the Lancome makeup portfolio, purchasing price of only 494 yuan, or about 3.85 fold.

Price as well as “careful planning”

Although there are Shopping Service, but because of Shopping Service the channels through which different, significant differences between prices. Particularly from overseas Shopping Service Shopping Service, some sites charge fees, although some do not accept Shopping Service fees, there is an international freight. Therefore, the choice of overseas Shopping Service also requires careful planning, can really save money.

In a United States shopping network “U.S. Genuine Shopping Service”, on a selling price in China more than 7,500 yuan, coach handbags, purchasing price is only 3967.18 yuan, equivalent to 5.2 hit off. However, the buyer of goods Nett, based on the Five, six million but also pay an extra fee. In the shopping site on the clearly marked, this coach handbag prices of 498 U.S. dollars, buyers also need to pay the U.S. shipping 8.5 U.S. dollars, purchasing costs 50.65 U.S. dollars, the international freight costs 22 U.S. dollars. Finally, the commodity price was 579.15 U.S. dollars equivalent to U.S. dollars. Buyers need to pay an additional cost 81.15 U.S. dollars.

To industry sources, purchasing costs are overseas Shopping Service which must include the cost of commodity prices generally, international freight, customs duties, purchasing costs composition, therefore, consumers need comprehensive consideration these factors influence the final price.

At present, the foreign professional Shopping Service Web site clearly indicates the Shopping Service usually charges fees and charges. If the Shopping Service’s website states: shopping less than 50 U.S. dollars Commission received five U.S. dollars; more than 50 U.S. dollars a 10% surcharge. The principles of the international shipping charges: According to a whole pound fee 5.5 U.S. dollars / pound, the lowest close since 1 pound.

Industry experts advise that consumers can purchase a one-time items of merchandise to an average of Shopping Service charges and international shipping, this can reduce the Shopping Service costs so that more cost-effective to buy foreign goods.

Size of the market rose seven-fold

China B2B Research Center study found that the financial turmoil in the United States under the influence of e-commerce is growing rapidly, becoming a dark horse under adverse growth. Particularly in the field of C2C, the new store openings and sales Juncheng spate of geometric growth. In particular, we aroused strong concern that the domestic consumption of electronic commerce has started from the “mass, low-cost, grass-roots” and the initial stage of the consumption patterns, and gradually rise to high-end products such as luxury goods consumption. Among them, especially the growth of overseas Shopping Service.

Easily understood concept of the international release of “China online retail market overseas Shopping Service special report 2009″ also showed that in 2008 China Overseas Shopping Service market reached 2.895 billion yuan more than in 2007 increased 691 percent, the market growth rate is much higher than the overall development of the online retail market speed.

Data show that in 2009 China Overseas Shopping Service market will continue its rapid growth, while foreign businessmen will be more proactive in establishing leading to the Chinese market through consumer channels. Currently, Taobao, excellent Amazon, Baidu has ah and other shopping sites are opened overseas Shopping Service platform, and the cooperative business is still increasing.

Big propaganda everywhere large, may I ask: Who can resist the temptation of luxury goods?

Nanjing University, Professor Du Jun-fei has analyzed the world’s luxury goods consumption, the average is about 4% of their wealth to buy, while in China, with the proportion of 40% or more to “seek hardship” situation is not uncommon, this is irrational consumption performance.

This year Chinese New Year, peerless (a pseudonym) a Trustee from France back to the classic LV bag, excited. Carrying a new purse to go to work, unparalleled became cautious, one to the office on the bag with the bag packed for fear of dirty. Encounter rain, prefer to get wet, do not let rain hit the bag. One day, unparalleled since the wet and fell a “four-footed overturned” When her husband asked with concern “people have it?”, The peerless but angrily said: “People have what ah, of course, bear bag ah! ”

To finish the sentence, unparalleled consciously a little “possessed by the devil”, can not help laughing at himself: “I am Eurya not an LV, but a bomb!”

Nanjing University, Professor Du Jun-fei has analyzed the world’s luxury goods consumption, the average is about 4% of their wealth to buy, while in China, with the proportion of 40% or more to “seek hardship” situation is not uncommon, this is irrational consumption performance.

Seventh People’s Hospital of Hangzhou, the psychological practitioner Mao Hong Jing said the consequences of irrational consumption, it could lead to the use of luxury when the irrational state of development of such an irrational result is sick later.

If you are a big fan of the letter, you ask yourself whether the loudly: I am sick consumption of luxury goods do?

1, luxury consumption, relative to all sentient beings

Lisa is a school’s administrative staff, middle-income levels. Lisa is very good impression of luxury goods, but can not be called obsession. Every one or two years, Lisa would come up with a shopping Fund “, to the mall to buy a long-admired luxury, or the classic LV bag, or a charming sun glasses, rewarded their hard work .

And Lisa, compared Ms Yip seems to be not so sensible of. Since three years ago, after the first step towards luxury goods, her passion for luxury goods out of control, almost every year to buy one or two big-name products, now, the luxury home has been an accumulation of three or four bags, but the Every time has its own favorite style listing, Ms Yip still could not keep spending. Although luxury shoppers spend each year is not low, but because income is not low, coupled with a planned financial management, Ms Yip still be able to able to save a reserve each year.

Tang Qi (a pseudonym) are not so lucky since become luxuries of “drug addicts”, she is often a result of living beyond their means because of impulsive spending, financial condition frequently raised the alarm.

Her monthly salary plus bonus less than 5,000 yuan, but frequently travel at various shopping malls to buy luxury goods, already have LV, GUCCI purse, BURBERRY scarf, Dior glasses and many other brands. Because the price of luxury goods are not low, Tang Qi like credit card shopping, often overdrawn. To buy a favorite brand of clothing, she had to reduce other expenses. Usually took the bus instead of a taxi as far as possible, the hotel is also gradually reduced the frequency of eating. “One time, After buying a lot of things that Cary owed money, and happens when there is a sudden need to accompany a friend from afar, when the money even dinners to take almost no, really very shameful. Then determined This no longer excessive overdraft, but each time into the mall, but not control himself, felt very contradictory. “Tang Qi said.

Big S on the claims that he is a “shoe fanatic”

2, pathological shoppers tend to often lack of confidence

In real life, the luxury brand market and enjoyed a special status in society. For luxury brands, its value is far greater than the intangible value of the.

For China’s luxury goods, a domestic professional financial media, there had been a classic description of – their monthly income of 2000-5000 yuan, however, but they will save in the second half of the wages in order to store to buy a LV of the package, and then carrying This package needed to get into the bus, walking to work.

Luxury consumption in the emerging population, can be roughly divided into three classes – rational consumption, and consumption and pathological obsession with consumption.

Seventh People’s Hospital of Hangzhou, the psychological practitioner Mao Hong Jing said that although the theory of demand for luxury goods are not necessities, but the wonderful things that everyone likes to buy luxury goods in fact beyond reproach, but the core conditions are two: First, look at luxury goods whether it exceeded the scope of its economy to withstand, then again from the use of point of view, whether the luxury goods using more than one degree.

White-collar girl A, middle-income, of an LV bag may take her two or three months salary bonus, but the girl to establish a healthy financial system would not only take on necessary expenses of life, there are also able to save the savings planned gold , to the end of the year, we found that left the hands of a liquidity and girls choose to buy a long-admired Treat yourself to luxury, this luxury consumption habits are rational consumption category.

White-collar girl B, middle-income, of an LV bag may take her two or three months salary bonuses, but she already has a certain degree of luxury dependence and fascination each year to buy a certain one or two big-ticket luxury items will feel satisfied. She bought a luxury credit cards through an overdraft, but the next few months, she will strictly control the other expenses, and punctual repayment. Despite the occasional smoke unexpected financial events (for example, rely on friends to defect) makes cash flow a little flawed there, but will soon be able to fill the vacancy expires on the financial. This overdraft to own a luxury bags at the habit of a little bit beyond the rational and areas to the fascination and consumption in line, but fortunately everything still is within the control.

White-collar girl C, middle-income, although a LV bag may take her for two or three months salary bonus, but each time she see your favorite style listing, will be unable to control their impulses. Although the card is Shuabao, assets is always negative level luxury home has piles of Lao Gao, but the girl is still carrying a “negative woman” of the title, the Emergency Unit in the major brand stores. Upon receipt of credit card bills, the girl will have a nervous anxiety, but the thought of having to curb their own consumption, desire, anxiety is doubled. In real life, such as C so sick of young people spending more and more alarming.

Provincial Mental Hospital, Tong-Doctoral Xu Fang said that, if found themselves unable to control their consumption of a reasonable desire to really look for the good cause. The formation of pathological consumption, there are a lot of psychology. Some people buy consumer products, more stress is placed on wealth and luxury displayed itself, and taste, in order to satisfy their own vanity is hugely magnified, so that the original intention can easily lead to their departure from rational consumption.

“British psychologist has said, there are pathological shopping tendencies, have no job security, low self-image issues. Such people often lack confidence in themselves, but requires a process to enhance the inherent qualities , while the dorsal extrinsic change in brand-name bags but can be achieved through immediate consumption, so they want to achieve by improving the appearance of an attractive purpose, so that the starting point itself, there is a gap, and if the external changes in spending over their own affordability, and give ourselves an additional burden, but also a pathological consumption. “city of seven hospital psychologist Mao Hong Jing said.

In addition, if the consumption of luxury goods away because of vanity, it may be appreciated by others, envious of great expectations, but once the real situation and is expected to generate the distance, consumers will form a psychological gap, if coupled with the economic the burden of prominent and easier to produce a series of emotional problems, such as mental imbalance, anxiety, irritable, depressed and so on.

Provincial Mental Hospital, Tong-Xu Fang Doctoral reminder, there is a class of ill-consumer groups should also be caused by self-concern, such people are often in the face of stress, “spending the money to pay for satisfaction.” “Even on weekdays there will be these young girls to consult, they are very bad mood when they shop through a large number of ways to vent that emotion management, and some people choose to eat too much a problem as a reason. But after venting the face of a piles of expensive, yet useless things, the mood will be even worse, therefore, when the pressure is too large, they should face up to their emotions, find family, friends, communication, face up to deal with stress, rather than the pathological consumption. “Xu Fang said.

3, luxury consumption, the amount should be less than 10% of total revenue

In fact, reasonable consumption of luxury goods is that people are expected to increase in wealth for their own an expression of optimism, bring them something more pleasant, is a good thing, but to know how to control degrees.

China Citic Bank (601998 market, shares bar) branch VIP Fengqi financial manager Ding Zhiyi said that in his reception of the customer base, there were indeed more and more people began to advocate to buy luxury goods. In other countries, likely to buy luxury goods are very wealthy class, but in the country, many middle-income young people began to join the ranks, and the obsession with the shopping process.

Ding Zhiyi said that from the financial point of view, for most people, a luxury not a necessity, but also expensive, so people are consuming such items, you must first ensure a stable source of income as a support, as a prerequisite for protection , and will consume the amount of control within reasonable limits, it should occupy a smaller proportion of total revenue to be considered as rational consumption.

Here are a few indicators can be used as consideration. Necessities of life expenses (defined as water gas, meals, lodging, overhead, etc.) the size of the proportion of total income. The lower the proportion of available space for luxury consumption, the greater the.

For example, A monthly income of 10,000 yuan, the monthly expenditure of 5,000 yuan necessities of life, B’s monthly income is the same for 10,000 yuan, but because their parents room and board at home, the monthly expenditure on necessities of life is only 3,000 yuan, then the luxury B consumer goods space is significantly higher than A.

Of course, in addition to the necessary living expenses, a healthy financial plan should also include a reasonable savings rate, Ding Zhiyi’s proposal is, the savings rate should reach about 40%, you can plan ahead and fully respond to future emergencies, is conducive to the healthy functioning of the family . “Therefore, it is recommended you to control the amount of luxury goods consumption less than 10% of household income, this is somewhat appropriate.” Ding Zhiyi said.

In addition to the amount of control, the spending habits was an expert referred to a key point. Ding Zhiyi said that the purchase of luxury goods, he does not recommend borrowing against future revenue can purchase. Because the overdraft in advance, after the event of unexpected financial problems can not be a smooth flow, it is likely to increase costs.

Experts give advice is: Before writing a shopping list of purposeful spending. A people not to stay too long at the mall, bought something on the list came out. Try not to pay the bill when the credit card. Discount during the period in the commodity must control their own emotions. Take part in more social activities and outdoor activities, contact with nature, people’s desire for material will become dull. Usually is not happy when the pressure as far as possible to family members or friends to talk, not to pressure is much excuse for a shopping spree and giving vent to emotions, over time will form pathological consumption habits.

Of course, the two psychological experts also mentioned that in the rational consumption of luxury goods, we should also upgrade their inherent decency and quality, if only just to satisfy the vanity away with a brand-name bags, it is such a phenomenon may occur : You take the top brands, but others have thought it was fake.

Admission to the Australian team dress just happens to coincide with the 07 winter’s Prada

Australian Aboriginal patterns, French white newspaper CHILDREN CAP, the United States, “Gatsby-style” navy blue jacket, the traditional Chinese color … … the Olympic Games is perhaps the world’s largest fashion show, and they deserve an eye. But also because it paid attention to their body is no longer “natural” body.

The opening ceremony of the Olympic Games the most relaxed elegance, and secretly show the close relationship between sports and fashion, is Australia’s admission dress. Blue and white dominated the tone of the Sport, from dark blue slippers upward gradient, to silver-white baseball cap for the end of the texture gradient and space-induced fluorescence effect, coincided with the autumn and winter 2007 Milan Fashion Week in the Prada did not do the together. Of course, a wide belt this spring, is also popular in France saw the female athletes. If only the opening ceremony as a fashion show at the simple conclusion can be drawn, like “The New York Times” fashion commentator of the tasting: “Canada’s team of young people wearing short-sleeved jacket of coarse , carrying a satchel stuffed, like a group of salesmen “;” The Russian team’s shirt so that they like to spend a gorgeous cowboy team, but the stand also lost focus “;” African countries, athletes are the dyeing and color master ” ; “in Latin America were more adept at the use of hats in this element” … … but when the model is to demonstrate the interpretation of clothing the beauty of the body of athletes, their clothes more than just colors and styles that simple.

Francois Sura Day is the University of Paris VIII, and the National Institute of art history professor at the opening ceremony the day before the French Cultural Center, he conducted a seminar entitled “campaign of physical and media-oriented body” speech. The subject of this magical by the French speaking out, even more abstruse. Says, we can learn from economic, political, and moral point of view to analyze the Olympics, but very little intelligence from the intellectual level of discussion of the Olympic Games. We are always thinking of sport passive, always staring blankly at the television screen, unlike in the Rembrandt painting, as to think hard before. Professor result of thinking: from ancient Greece as a starting player was between between God and mortals “heroes” in their efforts to reach the limit, trying to break through the body’s tragic, but also faces competition with others, but when the third one body – the audience appeared, the body movement will no longer be a pure “natural” body. Athletes who haunted keen eye, they become superior “superior body”, you can reap the benefits of “physical gold” and as if an everlasting “image of the body”, which attached to the body of the imagination, it is by the the media and the fashion brand made waves.

Lucy Liu featuring the U.S. version of “Harper’s Bazaar” 8 issue of the Olympic Games large

Occasionally can be seen today, fashion and the body to completely fragmented situation. The U.S. version of “Harper’s Bazaar” 8 monthly with a group of “Olympic large” ethnic Chinese actress Lucy Liu as a model, she was wearing a Dior dress standing custom boxing ring, waving Chanel 2.55 bag as a discus, foot Giuseppe Zanotti shoes play balance beam, to snatch position picked up two rivet-studded Gucci bag … … the balance of sports and fashion in the Lucy Liu, who distorted the body have been totally aggressive big cover up. This set of very large retro, as if it is the 20th century, 80 years Foucault object of criticism: “a person’s own body control and self-consciousness, can only be put into effect the operation of the power of the body to get: gymnastics, sports, muscle exercise nudist … … take off your clothes bar, to slender, good-looking, bronze tan is best! ”

England V & A Museum and the Olympic Games opened at the same of the “Sport vs Fashion” Exhibition

More fashion workers recognize that merely talking about the expense of clothing the body is not enough for scratching, and just like in the museum to watch the show clothes when the discomfort, the kind of gray-scarred hanging quiet and silent, to rigid posture create a kind of mausoleum effect, half-sly metaphor showing some depressing things, such as the body languish abhorrent, life is fear of passing.

England V & A museum is trying to eliminate the sense of panic, with the opening of the Olympic Games period “Sport vs Fashion” exhibition, specifically settings “link in the sense of smell,” the movement to collect human sweat, in a special venue in the emission of odor into the background in order to achieve between the clothing and watching “health, gender, age, emotional and even offensive,” exchanges. The exhibition is more sporadic fragments pierce the fashion and sports to each other separated by a short history of integration into each other. Some originated in the 20th century, 20 years of Chanel, the woman learned from “that side of the sea” – England’s inspiration, introduced tweed (unique British-style men’s cloth), sailor collar blouses, of pattern sweaters, berets and navy blue and white mix, this time sports and casual fashion, probably for the woman’s personal hobby, she announced: “I invented the Women’s Sportswear, not because of movement in Ms. popular, but because I love sports. “60 years after the 20th century, the inventor of miniskirt Andre suspected to promote the movement could be Regis-style clothing and” Frankenstein shoes, “the emergence of this species. The heels of the 20th century, late 80’s to the 90’s fitness craze with the invention of Lycra, so sports shoes and sports bra to become a popular single product, or even be seen as a sign of women’s emancipation. In 1996, the number of women to buy sports shoes for the first time more than men, 14.85 million pairs of more than 11.67 million pairs. Today, a blend of fashion and sports season is no longer a whim, in the fashion element to add a little bit of movement, but to really enter the field of professional sports, so there Yohji Yamamoto and Stella McCartney and Adidas Ramesh co-operation, Alexander Ma Kuien with transformation Puma, Paul Smith, Reebok logo will be simplified, Rei Kawakubo for Speedo swimsuit painted fluorescent light strips … …

In Shanghai, by the French group LVMH Moet Hennessy (LVMH) investment in Shanghai Hisayoshi central commercial real estate projects have been ground-breaking. Three years later, LVMH Moet Hennessy Louis Vuitton Group (Louis Vuitton), Christian – Dior (Christian Dior), Fendi (Fendi), Givenchy (Givenchy), Hennessy (Hennessy) and so on more than 60 a wide range of international top brands in the building since the collective appearance.

Also in Shanghai, the forthcoming opening of the Expo conference, the Italian Pavilion will D & G, PRADA, Giorgio Armani, Versace and other world-famous fashion brand, fashion show as the main display items.

As the world’s hotbeds of fashion pioneers, France and Italy, the enthusiasm for China, is writing “Marco Polo line in mind,” the 21st-century version.

China embarked

Last month, the U.S. high-end Coach handbags seller said that they are accelerating in China’s development strategy and will greatly increase its long-term development planning in China.

The New York-based company will be this fiscal year shop in China, plans to raise 10 to 15, including the opening of China’s first flagship store. Coach Frank Ford, chief executive, said: “We are doing all they can to quickly upgrade to find the right shop, we did not encounter any problems.”

“We estimate that the total size of the Chinese market after five years is expected to increase to 2.5 billion U.S. dollars, while the Coach’s goal is to achieve 10% of the share.” Frank Ford said the company in the Chinese market’s growth rate has surpassed the United States and Japan.

Frank Ford’s luxury goods market in China is clearly the pre-sentence and the current overall economic environment is not matched, but in fact, people’s lavish feast never ended, but the transfer from one country to another only.

According to consultancy Bain & Company’s latest forecast, the U.S. senior clothing, accessories, tableware, cosmetics and jewelry sales will fall 16% this year. Japan sales are expected to decline by 10%, Europe is expected to drop 8%. The Chinese luxury goods sales growth in Asia led to higher than expected. Bain said that sales of luxury goods in China is expected to grow 12% this year.

Italian brand Gucci, executive vice president, global public relations manager MimmaViglezio On China’s luxury goods market, used the term “explosion” is used. He is optimistic about: “In this country, there are 175 million people are luxury consumers or potential consumers, even if only 10% of the people into action, it also means that the sum of the two Hong Kong’s population. ”

World Luxury Association (WLA) data show that Chinese consumers annually in high-end purses, cars, clothing, accessories and cosmetics and other luxury goods for more than six billion U.S. dollars spent. Experts predict that China’s luxury market will be in 5 years to reach 14.6 billion U.S. dollars, becoming the world’s largest luxury goods trade and consumption center.

“More and more luxury and more a better understanding of understanding of their consumers are no longer satisfied with the use of lower-level products in the Chinese market, customer base has definitely become more clear differentiation.” LaPrairie Senior Marketing and Public Relations Manager, said Pu Ying-ying .

As a result, “to go to China” is no longer an empty, Gucci is the best example. Short period of time in the past two months, Gucci flagship store in Wuhan, Shanghai Golden Eagle International Shopping shops and Beijing Yintai Lotte Department Store opened in succession, in which its new store in Shanghai in mainland China is currently the largest flagship store. Versace’s CEO GiancarloDiRisio said that China is the largest market in Asia, Versace. Salvatore Ferragamo2009 added eight in Chinese shops.

As of the end of December 2009, the domestic 44 cities there are about 226 retailers will be given a prominent position on their own luxury fashion brand, which ranked the world’s top 100 of the so-called big-name fashion who has already set up in China 1344 stores, and succeeded in achieving surprise even their own sales figures.

Shanghai to seize the high ground

“In this year, almost all of the luxury boutique store in a face-lift was busy expanding and luxury decoration.” Swatch of staff Zhang Hongwei told reporters that because the owner of the luxury goods circulating a story: in Shanghai, Hang Lung Plaza The Hermes store, borrowed from France has been a treasure as Zhendian the value of 999,999 yuan of Birkin handbags, a few days after the show had been bought with cash. Huge amount of money in order to inventory the shop was forced to stop operating the day. “This is China’s charm.”

To be sure that, in time for the pre-2010 Shanghai World Expo will be open enough to affect the sales of luxury goods stores throughout the year.

This reporter learned that, in the Huaihai Road, a number of flagship luxury stores are speeding up the renovation, many of them, “the world’s largest store” level the image of the store. In the Huaihai Road, LV billboards has been hoisted on the roof of Lippo Plaza, the brand will be set up in this, China’s largest flagship store, with a total area of 1700 square meters.

Ermenegildo Zegna has recently announced that settled in Lippo Plaza, the new flagship store will be opened following the Milan, New York, Tokyo and Hong Kong after the world’s fifth concept store, but also the concept of operations in the Mainland’s largest store. Lippo Plaza is in the south, who has French Concession old building is also about two Bianshen “Hermes House,” is expected to be part of the opening of the Shanghai World Expo will be the soft opening. In the western section of Huaihai Zhong Road, No. 798 to No. 806, then row out Piaget, Cartier watches shop and several homes.

With the Lippo Plaza, a plaza across the street from Hong Kong also recently opened a fence corner, exposing a brand-new wall. At present, Hong Kong Plaza, have been identified are assigned to more than 1000 square meters of luxury flagship stores, including Giorgio Armani, Tiffany, Cartier, Coach and so on.

The end of 2009, 5, magnate Stanley Ho to move and the French group LVMH Moet Hennessy (LVMH) Chairman came to Shanghai Hongqiao, Hisayoshi Center commercial real estate projects to attend the foundation laying ceremony. Hisayoshi Center, formerly known as LV buildings, architectural style by the famous Japanese architect Jun Aoki design, from the effects of map point of view, shape the world like the “dancer’s skirt.” The use of planning, after completion, Hisayoshi Center will be the integration of all luxury goods, LVMH’s shop.

“Despite the current global economic downturn, but we are well aware of the potential of the Chinese market, we have full confidence in the Chinese market.” LVMH Group in the Shanghai area on behalf of Pan Qi told reporters that “the project construction period is projected at 3 years, when Hisayoshi center will attract all the high-end brands settled in, we do not exclude competitors brand. ”

Greater luxury feast staged in Shanghai in the summer, the world’s top sports car, well-known fashion, Italian paintings and other luxury goods during the Expo brought together Italian National Pavilion. The chief representative of the Italian Pavilion where Tony Leung Mi Nuokun Diego with interest that in a six-month exhibition, the Italian Pavilion will be staged D & G, PRADA, Giorgio Armani, Versace and other world-famous fashion brands fashion show.

“When the World Expo, looking for well-known designer signed it?” Said Zhang Hongwei, funded by the Swatch Group, will be completed before the World Expo in Shanghai Peace Hotel renovation, transformed into shops, exhibition center and the global artists for free at their hotel.

International classic Italian luxury brand PIERO GUIDI, carrying renowned Europe’s “Little Angel” heat waves, an official visit international fashion metropolis Shanghai, and its full line of products will have a grand presence, Nanjing East Road Shanghai Orient Shopping Center shops, PIERO GUIDI airborne Shanghai will become a city luxury brand of attention.

Hong Kong is also well-known artistes and Niki Chow in particular to the scene to support
Activities PIERO GUIDI one of the very popular series of “Magic Circus” – Circus of Dreams concept, unique style of circus atmosphere contrast with the originality of the magic show for the entire ceremony, adds unparalleled lively atmosphere, modeling is more shows PIERO GUIDI the latest autumn and winter series, while Hong Kong is also well-known artistes and Niki Chow attended the special support in making the atmosphere even more enthusiastic.

Magic Circus series

PIERO GUIDI handbags
Magic Circus design unique, colorful, full of jumping, dynamic world of the circus theme. Products are intricate and lasting imprint of 12-layer technology, with no high-temperature pressure dyeing leather as a material high color. Complicated production process, so that the brand logo on the product will never fade. The Magic Circus of fringe bag accessories, each piece is unique handicrafts.

Lineabold Series

Lineabold unique is its raw materials are selected from the truck tires, the materials used, including canvas, leather, titanium metal and car tires. This series belongs to the versatility of the package, work, travel and business trips are very appropriate. The most special is that guests can put their names engraved on metal plates in the product surface, so that packs even more personal.

PG Discovery Series

PIERO GUIDI handbags
PGDiscovery series of parachutes for the material chosen to bring light, a variety of color choices, very stylish. Wrapped in a circular pattern are different angels of iron plates, one on one fight in the pattern of each part.

Salvatore Ferragamo’s men’s designer Massimiliano Giornetti will begin designing women’s clothing and replace Cristina Ortiz.

Ortiz left on speculation for some time, he was in August 2007 into the Ferragamo company. Because of his design slick, Ferragamo’s wife, Wanda of his growing discontent, and accused him of insufficient enthusiasm for the job.

Ortiz the final quarter of the design will be the spring and summer 2010. Giornetti has started in 2010 autumn and winter clothing design work.
Since 2000, Giornetti for the Ferragamo brand of men’s design has won praise and growing sales, but this will be his first design ladies. 38-year-old Giornetti graduated from fashion school in Florence Polimoda, and studied at the London College of Fashion.

Salvatore Ferragamo the brand founder’s grandson, James Ferragamo will continue to work accessories. Ortiz, after leaving the Ferragamo company, will focus on the work of his namesake brand. Initially, it was Norsa highly recommended Ortiz entered Ferragamo company, and now Norsa will remain in the Ferragamo company is still a problem.

In 2009, Salvatore Ferragamo in China, was awarded the “Best of the Best” designation, ranking first in the country ranked women shoes, Gucci, and Hermès, respectively in second place and third place; bags third. Ranking results from a luxury the United States Association for the Study of the survey, based on four factors: consistently superior quality, unique, exclusive and consumer satisfaction.

Guide language: Web has increasingly become a commodity sold the big stage. Today, the luxury goods but also to join them. Expected network may soon become a luxury retail market sales.

Luxury market will be faced with the lowest point ever. According to a new survey predicts the past few years, people’s luxury spending will be reduced 6 percent, fell to 29.47 billion euros. London retail analysis firm Verdict, said Japan and the United States will bear the brunt of their respective 14.6% and 12.1% face of declining sales.

Once the global economic recovery, a distinct luxury retail market will appear. Which are now fashionable eye-catching than the appearance of goods, consumers are more inclined to the conservative products – According to the survey, people’s demand although fewer, but more requirements in terms of quality excellence. The Internet will become an important channel for selling luxury goods to help them to expand markets and reduce costs. While luxury brands are usually the use of e-commerce is not so positive, but this change will encourage retailers to sell their business innovation.

“The Internet is particularly suitable for jewelry accessories, such as watches and jewelry, they do not like the clothes do not fit as a fit problem, and online retail platforms such as the private sector can provide just the design and production of personalized service.” Verdict said the company , other luxury goods companies will have to look for measures to cope with the volatile currency markets.

To seize the customer’s heart, or eye

At one time, high fashion brands are always superior attitude, accept the cult of the people who love fashion. The heavy door of their store is always tightly closed, and only a few in each country set up shop in several cities. This situation seems to be gradually changing.

This year in June, Dolce & Gabbana announced the formal establishment of an online store dandgstore.com, selling goods among men and women clothing series, there are accessories, swimwear and perfume and so on, and its cover as many as 31 countries. As early as in early 2008, Yves Saint Laurent’s design director Stefano Pilati in order to save expenses, had the YSL Rive Gauche men’s range of conference, autumn and winter scene shifted to the network, while the form of video-branded Web sites, YouTube, and Nick Knight’s SHOWstudio published.

When the Christian Lacroix, Just Cavalli High fashion brands such as the news have spread the brink of bankruptcy, brand awareness, superior attitude as if does not work. In addition to price cuts, it also must provide customers with more shopping channels, so as to enhance their sales performance; the other hand, those who would otherwise purchase of a few big-name apparel, customers may now only focus on a brand above the and therefore bear the brunt of all the brand needs to be done is to seize the hearts of customers, so that they become his loyal buyers.

The most effective way? Of course, the network.

Network evolution to today, has become an indispensable part of people’s lives. Network interaction, openness and timeliness so many former can not become possible. And as YouTube, Twitter, and online communities like Facebook, but also the sharing and interactive features will be played to the limit, this stage is called “Web 2.0 era.” For those first-line brands, in order to play well “affinity card”, to narrow the distance between the brand and customers, do not use the Internet, it’s like the talk.

Interactive, or wait and see

However, the Web 2.0 era has brought not only opportunities but also risks. The network characteristics make everyone can speak their minds, brands are in this area, has lost in the traditional media as a powerful control; while some countries with a large number of loyal readers well-known blog, it can offer many brand integrity while the value of feedback, on the other hand, brand blog, if subject to criticism, negative impacts can be significant. Is a step forward, or continue to wait and see? Alexander McQueen and Louis Vuitton to make a different choice.

Alexander McQueen is not only set up their own online communities, but also employed a MySpace user for its brands aimed at young people McQ planning advertising; Louis Vuitton here seems little more cautious, even though several cities have opened up an online shopping service, However, online communities and forums, seems uncertain. However, there is little the same, the two brands and blog writers have maintained close contact, and in order to deal with media standards to treat these writers.

And the Louis Vuitton brand, like staying on the sidelines holding a minority, such as Gucci, Bottega Veneta, Emporio Armani, and Dolce & Gabbana, etc. Although these are big line on the Internet to sell goods, still not a established his own online community. Like Louis Vuitton senior said: “We are still in wait and see during the … … After all, the Internet is a no bottom line, beyond the control of the world.”

There is no bottom line, not control it. Perhaps this is a lot of first-line brands on whether to take “interactive” This is a move up her mind, one of the reasons, after all, water can carry a boat can also capsize.

This concern is understandable. The long history of luxury brands took a very long time to shape their own brand image, a lot of energy to control the media and advertising in promoting their own products used by the rhetoric and context, which is in open communication, once all the space, its perfect difficult to ensure that the image is not undermined. Like “The market is a conversation (The Cluetrain Manifesto)” said: “People here know more about themselves than the brand of their products. Moreover, whether good or bad news is, they would tell everyone.”

Expedient still insist on posture

The most expensive Vertu mobile phone from the June 24 start in the (Western Europe, a brand-name discount site) to do online promotions, the price will be four off the original retail price. This online style price cuts include the Signature Diamant, Constellation and Ascent, are the seasonal series, also in Vertu’s sales in stores. Signature of this Series is in September 2008 in Paris, launched in just less than one year were classified as to the promotion of. But at the same time, those who will be four fold to do promotional mobile phone Vertu series actually still on the official website.

All sales where the brand is doing the same, the whole price-cutting products will be sold out within a few hours; but these are usually not sold the stock the previous quarter. Obviously the Vertu does not comply with the golden rules of retail that is, “never able to cut prices to sell the shelves in retail stores buy seasonal goods.”

Some brands choose to maintain his own position, walked the traditional old, not to explore the Internet store, do not interact online. Chanel is one of the representative. In May this year, Chanel posted on its Web site the latest No.5 perfume commercials, and the square in this fashion last year co-exclusive video site a series of advertisements broadcast video, but these videos have been reproduced is strictly prohibited and any person who try reproduced, will jump out of line “will be held liable,” the letter, but the audience wanted to comment have no way to start with. Chanel insisted not to sell their goods online, although the loss will be a lot of money every year, but to ensure his “own nose clean” of good reputation, merits and demerits of, is hardly conclusive.

While the same brand of Christian Dior in France has been actively using a variety of network resources, the brand promotion. This year, May 20, Dior online release of the film “The Lady Noire Affair”, which is Dior created specifically for the network a series of short films (a total of four, each about 6 minutes) the first part. In order to promote this series of short films, Dior make full use of the network propaganda advantage. It first established by the end of April this year, the web site, and then carefully selected a group blog, in the above paragraph 8 seconds broadcast of interactive video clips. On the screen, Marion Cotillard for Lady Dior interpretation of Lady Dior handbag in hand, video clips to people two questions: “What is her handbag?” “She was looking at what?” Then, Lady Dior topic also appears in Twitter, in a day and will be updated a twit, while also continue to add more Snapshots.

More than that, Dior and other sites through co-operation to encourage people to go there to look for clues Lady Dior and give prizes discoverer. At the same time, Dior Youyi e-mail form to send promotional materials to customers in Europe, and intends to make trailers spread each site and blog.

The results showed that this ad campaign has made remarkable success: There are more than 1200 websites that broadcast the Department of 8 seconds of the interactive video clips; Twitter, there are 1300 (the number continues to increase) the follower always concerned about the Lady Dior dynamic; about 100 million Web sites mentioned in the film; and www.ladydior.com Since its inception, has been more than two million hits; more worthy of attention is only one month, Dior world had the same number of landing sites Over the past 6 months the total number of flat.

Whether, like Chanel so insistent on their own high-profile, or, as Alexander McQueen, or Dior, as measured by a more proactive manner and consumers closer relations, there is a trend will not change, that is, the network’s impact will be more on the fashion to the greater. Like Luxury Institute’s CEO Milton Pedraza said: “The brand and among the public dialogue on the network will be the trend – especially those who update cycle is short, driven by the trend of the industry, such as fashion. To create these interactive communities, and may be the brand consumers and fans, may be an independent third party, it could be the brand itself – or three seven men are. In any case, most of the luxury brands will eventually enter a new era of Web 2.0. ”