Gucci handbags sale

Elite luxury brand did not drift during the crisis, but continued to grow.

Lead: In the current economic climate, it is hard to imagine what kind of toughness with luxury clothing. Experts predict that the global luxury market this year may fall by up to 10%. Despite the general downturn, but some elite luxury brand not only did not follow the crowd, and continues to grow, the brand value of the financial crisis and soul.

In the first quarter, Hermes grew 8%, LMVH grew 7.4%, Gucci rose 6%, indicating that the long-clothing company created by the confidence of panic response capacity.

In this environment, consumers see tighter to their wallets, and they want to buy something worth more strongly the desire. This small design company is good news, they can play the quality card to catch up or exceed those well-known companies. Kiton is one such example, they are the world’s most outstanding luxury men’s line of manual processing. Kiton1968 founded in Naples, Italy, dedicated to producing the best quality men. Each hand-cut clothes, sewing, ironing should be at least 25 hours or more of the time. Each garment is very carefully produced, the natural effect of upper body kimono posts. The quality of this natural expensive. A ready-made Kiton suit, at least 46,900 yuan; and will have to customize a set of 140,867 yuan. Jeans about 5,000 yuan, and sunglasses, price is 9000 yuan.
Kiton luxury in an increasingly volatile market has been firmly established at the place.

Despite high prices, but in an increasingly volatile Kiton luxury market has been firmly established at the seat. They last February in New York, Saks Fifth Avenue opened a 2000 feet of the store, now in stores to promote the Asia-Pacific region. Last week, Sina had the privilege of Chaoyang Park Life luxury shopping center’s public relations activities on behalf of Italy and Kiton Paolo Lastname talks.

Kiton is the world’s outstanding luxury men’s line of manual processing

The event held at the Kiton store, next to Cartier and Dolce & Gabbana shops. Activities began as a clothing show the process of preparation, by a tailor from Naples Kiton personal presentation. 30 viewers watching carefully tailor’s every move. After the show, Paolo and Beijing store manager, Mr. Bin Kiton suits on the quality in detail. Ho took off a jacket from the shelf, plug nets the ball inside, and then sit on this dress. When he started this dress again, the top with a small fold could not see, given the audience can not help but admire.

Kiton Each pin is handmade, and will meet the physical movement
This is why customers quarter after quarter to buy Kiton reasons. Each pin is handmade, and will meet the body’s movement. There is no flaw in these clothes, but expensive. Parsons School of New York (“New York Times,” introduced this newly established Institute of Fashion Design) Garment director Simon Collins said: “You must reach a certain level of income to consider wearing Kiton. If we can not put back up.”

But Mr. Paolo believe that any person can enjoy the luxury Kiton suit, he hoped in the near future Kiton shop in China to have a broader customer base, regardless of their income. Mr. Paolo said: “Compared to what people can buy a 200, Kiton Kiton prefer people who can not afford basic.” “I am not rich,” he remarks, let us look at his clothes: ” But this is the billionaire will be wearing clothes. “custom Kiton suit for new customers, Paolo and did not give a set of criteria. He stressed that the custom does not mean perfect. Elegant men can not be too fine, or square-shaped, by binding. Paolo said: “America is the way you dress, wear the more fit.” Customers appreciate the Kiton not because of the brand, but because it really is the best.

So concerned about the quality of work because the company clearly understand that Kiton suits the real intrinsic value of loyal customers will come back. On the company’s most important is that customers appreciate the subtle details and Kiton suits excellence. Bought clothes for display purposes to those who do not care what they spend money on quality and how. Paolo said: “The show of Ferrari customers to buy the name may be directed at, and Kiton customers are really want to buy fast cars, they would choose Bulgatti.”

And compared with well-known competitors, Kiton smaller production scale, as has loyal followers, was able to make millions of dollars in business to grow. They have 330 professional tailors, each year producing thousands of pieces of clothing. But Paolo is very confident, he thought Kiton able to win the difficult economic environment, and those who cater to customers of the company will show off type suffer even greater impact. His confidence in the Chinese market, despite the luxury now to promote a certain challenge, but he is optimistic that, once exposed to the Chinese customers of these high-quality Kiton clothes, will become repeat customers. With new stores opening in New York, as well as in China, Japan, South Korea’s promotion, we can only hope to see: he was right.

Rock electronic music composition “Pet Shop Boys” (Pet Shop Boys) “It’s Alright” perfectly convey Frida Giannini new season of Subject: This conference was inspired by the 80 strong pop faction (power pop). Under this theme, cultivating the shine jacquard fabric suits, red blue and green primary colors of the shirt and thin tie the match, leopard sweater, two-color light mouth shoes, rugged jeans, board Plaid sweater … … turns on stage 80’s punk new wave of memory, such as a flood coming. There was a smash hit Lurex gold and silver yarn and tight leggings, Frida the two stylish elements together, bringing the era of modern to good time .

Although the operating level, Frida has reduced the men’s series of shares, but it also does not prevent a number of fascinating works of birth. For example decorated with motorcycle jacket cool zipper serpentine leather jacket, or adding some luxury elements, such as glossy lamb velvet, covered with sequins of otter fur. You may be wondering, who? Where? Will wear these clothes? From the front row of the guest of honor can probably see some clues, the famous DJ mixer Mark Ronson wearing a red suit sitting over there. “After reading the first four sets of clothes, I thought, I wear that, but we must model the body that set”, Mark in the show said that this for him, was a very interesting show, because Frida said over the source of inspiration include independent rock band the Klaxons and the Mystery Jets, “I told them all friends. so I have been thinking that to which members with what clothes.” Who would wear? Where to wear? This is the best answer instead.

In times of financial crisis, foreign high-street fashion brand does not stop the pace of the Chinese market. The world’s third largest fashion retail groups INDITEX’s brand ZARA stores in Beijing and the forthcoming opening of the fourth; Swedish fashion retail giant H & M brand is also in the near future will open three stores in Beijing. High Street fashion brands of the main features is the “first-class design and second-rate material, third-rate prices,” not only to meet young people’s pursuit of fashion, but also resolved the issue of cash-strapped group. Furthermore, the contemporary fusion styles popular, how many fashion lovers with ZARA shirts with Armani suits,
H & M skirt dressed in hand-rolled Chanel handbags. While entering the Chinese market soon, but the High Street brands already have formed battle. Domestic fabric companies are subject to these popular fashion brands, we must closely follow the fashion trend. Therefore, we use the high street brands and luxury brands in 2009 spring and summer fashion contrast, an analysis of how High Street brand is a luxury brand “learning”.
Does not endorse, and not blindly follow the
Miuccia Prada has said that fabric determines the success or failure of a clothing line. The brand in 2009 spring and summer clothing is well confirmed this view. Folds, Stiffness, metal effect is Prada2009 popular interpretation of the spring and summer models. After high temperature rolling, the gradual deformation of cotton fabric, atrophy, full of folds, in which metal fibers interspersed in order to maintain the basic outline of mixed silk fabrics with gold and silver yarn woven out of gold singular interpretation of results … … This is entirely due to break from the past cotton fold to people left low-quality image. Joined the metal wire, cotton, stiff and smooth and not easily deformed, together with the gold, copper and other metal color,
Cotton has become more fashionable.
For the 2009 spring and summer-season can be considered a fashion leather popular strange point. Careful observation Prada, Marni and other brands, spring, summer and autumn and winter leather leather section is still significantly different, and only to a short paragraph below the chest, hollow-carved, with a lace collar and lace sleeves are trumpet summer a unique design.
These two elements in the face of popular, high-street brands, or quit, or am not optimistic, and there is no “flatter those in authority.”
The pursuit of innovation and the pursuit of the perfect fabric design
2009 spring and summer, the brand continued in 2008’s fancy patterns. GUCCI dominated by blue-green leaf color patterns printed shirt fully reflects the Bohemian; D & G with the brightly colored flowers in full bloom for the pattern, thick and heavy, like Van Gogh’s painting YR skirt, the lively and warm; KENZO very freehand ink style of dress, light and elegant. The use of light and elegant silk to create a sense of embodied feminine of summer the best way of expression, but also a number of branded performance apparel designer gorgeous, delicate Fuji magic. Whether GUCCI, or D & G, or else, KENZO, etc.,
The designers of these top brands have adopted the same fabric – silk, to the performance of summer style flowers. Bright silk sheen, texture light, delicate touch, drape a sense of good, whether it is the appearance or the taking of very good. Another highlight of the pandemic that is Touming Zhuang, transparent material to better show curvaceous women in the posture. In the LV, Chanel, Dior’s show can be found in the market Touming Zhuang figure, fabrics, mostly silk and chiffon transparent materials such as stitching.
In the High Street brand stores, as we can find the bright colors of the dress can also be found quite similar to the transparent sense of clothes, but the use of silk fabrics luxury brands and high street brands are mostly used in polyester or acetate fiber fabric. This fabric also has a smooth, soft and so on, it seems like with the silk, costs are greatly reduced.
Of course, the High Street and the luxury of big-name brands will use the same fabrics, such as Chanel and ZARA viscose fibers containing the same fabric used to express the Touming Zhuang; Marni silk dress will also be added to polyester, but there are one hundred percent of the mulberry ZARA silk products, and used a more comfortable 100% cotton fabrics produced fashion. They not only in the pursuit of innovation in design, but also the pursuit of the perfect fabric.
High Street brands do not want to be a timeless classic, just want to bring a moment for fashion lovers pleasure, in order to achieve their own interests. But even so, they have the choice of fabric will be strictly checked. Therefore, domestic fabric providers or to “high standards and strict requirements,” in order to impress those outside the high street fashion brand.

In Ereli 2008 Chinese clothing e-commerce reports, a few figures are sufficient to make clothing firms marketing personnel staggering: in 2008 the domestic online trading volume of 17.1 billion yuan apparel, an increase of more than 120%, is expected to retail in 2012 Network Apparel will account for 10% of Chinese apparel retail market size, reaching about 200 billion yuan.
In the consumer driven market demand, the network has become a new channel for apparel sales. To Chihiro network represented by the emergence of online fashion department store, not only for consumers to buy clothing on the Web have a new experience, but also reduce the mass clothing brand with the network distance. However, how high the threshold of the network department stores? How involved in the marketing? How to pay and reward? Whether there is a certain degree of operational risk?
By the end of April, a web site up in many people’s computer shoppers are passed around. A few days of effort, Chihiro network addresses, they began to be a large number of small white-collar workers who love brand-name collections. Lunch break of an hour, it can be thousands of fashion brands in Europe and the United States and South Korea to select jackets, dresses, shoes, sunglasses, which were only introduced in a magazine brand, with such a friendly and approachable price pegging on the page time, many girls are beginning to uncontrollable mouse hand. Following the transaction, 7 days, you can receive from overseas products.
Fortune 500 companies invest in South Korea’s SK Telecom to create China’s largest online fashion mall department store – Chihiro network in Beijing Zhengshishangxian a daily basis since doubled the number of registered members. The current station to be in the main high-end brands, such as GUCCI, ZARA, DNKY and so on, up to tens of thousands of pieces of merchandise total. Chihiro Network CEO GUO Hong Chi told reporters that beginning in May, Chihiro net investment will be for the domestic market is expected to be around 50 fashion brands to enter China’s Spirited Away.
Online fashion department stores have long been popular in Europe and the United States and South Korea, a number of international brands have a special department, every day they will sell the specified product supply network to the global network of several major department stores. For the Chinese brand enterprises, the network is still only a propaganda platform, few companies use the Internet to achieve sales growth. Talking about the building of the network channels, but there is a lot of problems. In this regard, Guo-Chi also hope that through some real data as well as other overseas brands with the network department successful model of cooperation, to dispel the concerns of businesses.
Internet sales will impact on our traditional channels?
When the fashion market, the main body of consumers from the last century, 60’s, 70’s crowd transferred promptly to the 80’s when the Internet business opportunities difficult to contain. In Taobao shop, as long as the market best-selling brands, are difficult to find. Department store hundreds of pieces of clothing, dozens of blocks of the Internet will be able to Amoy, many apparel brands have to pursuit and interception, lest the network become a source of disruption of normal market.
In this regard, Guo Chi said: “The deal with non-French sell like water resources, nor can it block blocking is only to the product of a legitimate network of sales channels, like the consumers of these brands will naturally transfer front, counterfeit or non-normal channels, the Internet sales products will disappear. If there is a demand of consumers, then as a brand enterprises, it is necessary through the rational way to satisfy consumers. Compared with the traditional department store channel, assigned to the network department store cheaper, do not need to account for stock pressure without the need to publicize themselves, but also do not need large sums of terminal input costs, the profits are correspondingly much higher. in the formal network of department store sales,
Will become a complement traditional channels, but will not be hit. In this case, create a network of fashion department stores, to clothing manufacturers to develop a new way of thinking. ”
Start looking at 200 million passengers fought to buy clothing online, for enterprises, is absolutely irresistible fact. But what manner to Internet sales? How to avoid the risk?
Construction of the network channels, the extent of risk?
Domestic apparel sales from the current models of the network, enterprises generally have two options, one self-built channels, in the PPG, driven by a number of brands to join them, but Guo Chi believes that this can only be a small number of companies can target prices and , “the cost of self-built channel of which is obvious to all, for now, is still a small number of successful, tens of millions of hundreds of millions of sales is difficult to directly proportional to the input, the greater problem is the construction of a professional team, so , some traditional brands is difficult to make a difference in the self-built network of channels. ”
There are some companies is to choose a network distributors network marketing, most of these dealers in order to Taobao C2C business channels such direct communication with consumers in the credit guarantee and brand image are also uneven, for many well-known brands , in the C2C platform, launched on product sales, is not a sustainable development strategy.
Guo-Chi told reporters: “Spirited Away the emergence of network to meet the domestic high-end consumer groups on quality of life and life quality of consumer demand, in the course of business also insisted on two main purposes: First, to strive to provide consumers with high-quality concessions, full The authentic interpretation of the world’s fashion brand; Second, follow the differences in service philosophy, Chihiro network committed to 365 days a year × 24-hour online waiting for the consumer advisory, providing attentive service, while non-users intentionally damaged merchandise Chihiro , in the prescribed period, can be returned unconditionally. It is for this,
Chihiro network to a unique business model has greatly B2C e-commerce businesses to fill the domestic blank in this field. ”
As the Internet means to weed out the store and offline distribution channels, such as hard costs, better able to make harmful to consumers. The rise of online fashion department store that would give full play to the advantages of Internet sales, increased sales of branded products to and control capability. However, if Chihiro settled in such a fashion department stores online threshold will be high? Have to pay a high cost?
Assigned to the network department store how high the cost in the end?

Chihiro network from the current commodity structure, American and European brands on average a thousand dollars, while South Korea will become more competitive brands, such as the joojiral brand shoes, a pair of very fashionable, the price of fish head less than 300 yuan. What kind of Chinese brands is suitable in this sales?
Chihiro network according to a survey, Chinese consumers are increasingly sophisticated network of consumer awareness, the net purchase commodity prices rising, the demand for branded goods have also shown an unprecedented growing. Therefore, the Away Network is based on the needs of target consumer groups as a guide to stations built products. For domestic brands, in addition to some features of the new brand, most of the traditional market is the main selling brand. Compared with the traditional department store department store network, not restricted by space and can accommodate more brands, and manufacturers operating costs are lower. But Chihiro between the network and the brand will also make rules, in ensuring the brand earnings with the mall the same time,
Give consumers online access to more competitive products.
For Chinese clothing enterprises, are aware of the development prospects of Internet sales, but how to make digital product, still restricts the brand enterprise “OCS” pace.

How to make digital product?

“Spirited Away Network can be responsible for most of the work of digital product manufacturer, we have a dozen teams, with professional models and professional photographers, makeup artist, to a different vendor companies, to assist them in product photography. with professional skills, to demonstrate product features, increasing consumer desire to buy. the digital product, for many foreign brands in terms of not a problem, but the domestic brands, the short term, the formation of such a professional team has problems, we will support a time, and actively planning workshops in various places in order to work more easily. “talking about digital product, the
Guo Chi on their current team of professionals expressed satisfaction at the same time, this is from the dual aspects of consumer and vendor feedback received.
With Picture boarded the online shopping mall, the next step to begin the sales and logistics links. “Spirited Away has been in South Korea, Italy, the United States established a goods transit and other areas of logistics centers in the country built Chihiro network dedicated logistics center, so that domestic consumers access to foreign fashion goods faster and more convenient. Manufacturers These products can be placed on Chihiro net the Treasury, direct sales from the Web site, packaging, distribution; also be placed on vendor’s own coffers, received orders, out of libraries, sent to Chihiro transit warehouse for packing and distribution . ”
Since there is Internet sales space, but also its own products and brands cultural integrity of the show on the network terminal, but also by a network of retailers to carry goods deposited in the logistics and distribution, then what manufacturer the problem?

How could he make the brand and products stand out?
At present there are about a variety of products in the Chihiro tens of thousands of online sales, and is updated monthly rate of about 400 models, in a dazzling display of nearly a thousand fashion brand, the actual can be the main push of the dozens of brands, however, who entered the main push the field? Which products can get from the previous section 10000 is absolutely concerned about this?
Guo-Chi told reporters: “The vendor is actually very simple terms, is to provide the most competitive products. In Japan, South Korea to push a lot of sites on a regular basis of limited international big-name product, price as low as two, folded, in a time limited sales, many consumers are buying in advance to wait in front of the computer, it is not only a promotion, but also allow consumers to feel the charm of net purchases of measures, and constantly click refresh to get lucky, is a very interesting thing. ”
Chihiro network in the main page, regardless of the brand in South Korea or Europe and the United States branded zone area, there are popular brand rankings, this is not only defined by Chihiro popular brand, is based on the orders of consumers as well as click-through rate of the decision. Which brand has the product advantage, price advantage, it will naturally increase the opportunity to stand out.

How to complete after-sales service?
Now, regardless of the network channels or traditional channels, service is to maintain the link between brands and consumers. In the traditional department stores, brands can end sales staff to the service concept of the brand passed to consumers, is on-line department stores and how we proceed? Guo-Chi told reporters: “Chihiro all the customer service network, are those who brand service delivery, e-commerce a very important issue is the user experience is equivalent to physical shop services, environment, commodities and other comprehensive experience. To this end, Chihiro Network In addition to price, quality, on protection, more attention to the target users enjoyable shopping experience.
Ease of online shopping process, merchandise the true extent of digitization of information in support of a variety of payment methods, fast, and so details are contained in the logistics network services Chihiro scope of consideration. I have mentioned above, the unconditional Returns, not only guaranteed Chihiro network’s brand image, but also in sustaining the image of the brand manufacturer. ”
One month from the operations point of view, the current Chihiro network chargeback rates of around 10% for this figure, GUO Hong Chi think that there is room to narrow: “net purchase chargeback rate of 10%, do not rule out a client to see the picture sense of the actual products are different, but mainly because at present the main Chihiro overseas brands, often there is a product with different countries around the world online department store has a sale, so it is difficult to avoid stock-outs. We are also actively working with overseas vendor negotiations to solve this problem, while gradually improving the display of goods for sale details, including different color, size models dressed in effect, and allows buyers to comment, etc.
Have helped to increase consumer satisfaction. ”
The unconditional return, for Spirited Away Network is a great loss, but can not put these additional services, pass on the costs incurred by manufacturers and consumers, which is upheld by Guo Chi philosophy. “We are back an order, the loss was 45% of turnover, but why I still insist on an unconditional return it? Is to increase the customer experience, satisfaction with the process, to spread word of mouth effect. China has exceeded 300 million Internet users, e-commerce applications now enjoys popular support. the future of this market will be enormous. The development of e-commerce industry will gradually transition from the entry-level price competition is up to the value of competition,
We must provide more added value. “This is Guo Chi’s insistence, but also the future of e-commerce industry, a step that must be taken.

“Comfort level” is the fashion this summer, the most stressed words. People are pleasantly surprised to find that the trend of summer shoes, bag center is not noisy. The return of comfort, but also to return to tranquil colors from bright, simple colors to become the most seductive of the landscape. White, light green, pale blue water and soil color … … the fresh color, can the visual eat ice cream, people smell the warmth to the cozy comfort of taste.

【Bag 篇】

Bath Beach Shibei cool sea breeze

Since May began, beach holiday peak has arrived. Fashion sector has also sniffed out a maritime air of the atmosphere, to a large number of beach elements into the handbag design, so that women enjoy a holiday in the smooth also be able to show the best dressed people IN the ocean. A series of major brand specially designed for the theme of holiday ornaments, the rich tones of sea blue ocean feeling the Amazon stone and white flowers with a color Fritillaria grassland, so that Ms. bathed in sunshine and the beach, enjoy a happy journey.

Childlike illustration “healing” urban soul

Louis Vuitton spring 2009 launch to pay tribute to the late Stephen Sprouse graffiti Masters Series; Lanvin Pop romantic childlike illustrations inspired clothing and launched series of handbags; Celine United States to obtain the late illustrator Charley Harper patterns of wild animals as the theme of five paintings copyright, put it in clothing, accessories, re-interpretation; Long champ mounted together at the same time downright genius Jeremy Scott, to its major anti-traditional design pattern printed on the bag on; Fendi invited the well-known illustrator Alice Chan is the latest Bag de Jour Handbag design a series of fashion illustrations … … Whether you admit, illustrator of the overnight fame! Fashion illustration is no longer in the large-scale production designers, before unknown outside interest, and now seems to have turned into a new value to start a luxury fashion Golden Touch. Illustrator brought more than just a visual level of comfort, but also brings a psychological comfort, people suddenly found that: “Fashion” is no longer a superior attitude, it is so close to our hearts.

VERSACE handbags graffiti illustrator

When the sale of cleavage and wearing gold and silver was slowly turned into something of the past, Donatella Versace another way, trying to the spirit of modern art the quality of re-lay the Versace in Milan’s dominant position. Versace hand in London this quarter illustrator Julie Verhoeven on clothes and shoes wrapped in drawing cartoon version of Medusa marine life, as well as graffiti, in order to fashion adds a touch of playful spirit of fun.

【Footwear 篇】

Comfort thick crust Summer Walk

Echoes of different spring and summer fashion styles, high heels shall change the appearance of the most eye-catching, to woven leather on the thick crust around the ankle with the design, outlines the most sexy woman in the leg curve. From the D & G, Gucci, Just Cavalli, Salvatore Ferragamo, Prada, Gianfranco Ferre and other brands, whether it’s retro, avant-garde or vacation style, thick crust high-heeled shoes have become the most competent of the footwear of choice: Even the always low-key elegant Bottega Veneta, In the spring and summer are also a large number of high-heeled shoes to the use of thick crust for the entire family to add eye-catching radiance.

Single-product recommendation

VERSACE thick crust boat shoes

Whether attending the formal occasions, or leisure time, different styles of Hou Dixie can make you tall slim. Solid wood or synthetic resin Hou Dixie, with elongated legs, magic power lines is absolutely necessary for modern single items.

Deformation models big hot light ankle boots

Deformation of sandals ankle boots autumn and winter is never the hottest summer shoes this year. But the key is that ankle doing the lower the better, you can pull long legs. In the latest models of shoes and bag into the orange, purple, lavender, blue green and sky blue. In addition, we will see the python skin and denim, and canvas printing a combination of washing and bleaching element of gift to retro charm. Canvas, cork, and python leather to shoes to create comfortable, unique and enchanting the nomadic style, wear it so that each person who, in this summer, has kinds of feelings onto the T station!

Single-product recommendation

GUESS deformation models ankle boots

White and navy blue colors are the focus of this series, in polished or matte color decorative embellishment of the Navy under the elegant and refined style, immediately apparent. Belted a hanging decoration and style with a sense of nostalgia with the sandals are very feminine.

Daniel. Henney is God sent the angel to the women, Haynie handsome appearance to the beginning of a warm people who know him, ignoring his acting, but his tireless efforts to show people that their own strength. Very few people in the East and West looks to be the same world recognition, but Daniel did it. In the United States, India and head of the Coca-Cola cans with his frequent out of stock, or even an adult Web site says that’s not a dig at drinks, but the nature of supplies; in Europe, he is for Gucci, YSL the only Asian model.

Since “My name is Kim Sam-Soon” were snatched South Korea ratings champion, in China’s broadcast ratings have once caused frenzy, so fledgling, he cut a striking figure, he began formal transition from the model actor, he was familiar with the strength that he had been acting the big screen the director’s favor; in the “seduce Robin,” “My father,” two films is even more outstanding performance earned him Hollywood’s “ticket.” “My father” made in Korea is not only high at the box office has also allowed him access to the “new South Korean Bell Award for Best Actor Award.” Released this year, Hollywood giant system “Wolverine (X-Men series),” agents play Haynie Although the sharpshooter to play a negative role, but it was his interpretation of very place, “Wolverine” get a good score also makes him not only In South Korea, and indeed the world have begun to attract a wave of mixed Yigu the East. In the starred Hollywood film “Wolverine”, he in turn appeared in the U.S. CBS television drama “Three Rivers”, the first time in U.S. television screen to the identity of starring debut, while the theatrical audience before the hit series is concerned about the degree of super-high – “Crime Scene” and other plays.
Daniel. Henney era in China’s international cultural co-operation of butterflies Brokerage Co. said Daniel rode “Wolverine” This array fiery atmosphere, will be launched in China’s activities. Itself is a model background, and to achieve high performance in the modeling career, Daniel has lived up to his popular image as a model of the fans will be June 5 and 6, held in Shanghai to attend a world-famous luxury store opening release activity. Daniel gives the feeling of elegant style and passionate sex, but also the brand value of his major reasons for his charm just in line with the brand “fashion, luxury, sexy” style.

The trip to China is a step since the last time Coca-Cola ad with Zhang Ziyi, after many years later once again came to China, has been very interested in China’s Daniel trip to China is not only to the fashion brand’s new store conference, Hunan Satellite TV program will also participate in the recording, which will be his set foot in the Chinese market, a new starting point, but also to the Chinese fans access to his first opportunity.

1, those flowers

Keywords: the clothing brand set out the key elements of the operation of a “channel”, “product”, and “marketing” a combination of three elements, then, the moment, the trend of change are only these three elements in the “fine” and ” Short-ping “and” mutually beneficial “in combination. The key elements of the portfolio and continue to try, leading to a variety of apparel business model of “surging” … …

Economics, there are professional vocabulary, called “hidden champions”, meaning somewhere in the market, has some unknown company or brand, creating a surprising performance, access to the huge profits and returns on assets, as well as occupied there is a strong market share. Stealth champion, in fact, embodied the law of market segmentation and specialization, becoming more and more sophisticated mapping.

Apparel industry has not hidden champions? Domestic apparel brands and retail markets, the existence of the Invisible Man is elated? The answer is yes.

First of all, let us recall the domestic apparel under the brand development of the classic course. Speaking Topics range from the onset of reform and opening, Valentino, Ferre and other foreign brands and designers began ice-breaking trip to the Chinese market in terms of material shortages in those days, these foreign brands dominate the Chinese consumer market and the purchase of a high aesthetic standard to; decade, a dimension, in the subsequent middle nineties, the Chinese state-owned or collectively owned a large number of older clothing brands have quickly experienced the “being vitality” stage, Shanshan, seven wolves, open to shape a generation of open-brands Legend of the market; on the threshold of the 21st century ago, the reason the economic strength of the premise of change and differentiation, the Chinese consumer market has become increasingly diverse and complicated, but also at that time, the LLC form of retail brands, such as JeansWest, Jordan Giordano operation in a standardized chain booster, the forges a brilliant time, that time, can have a branded chain of clothing, on behalf of the trends and avant-garde; entered after 2005, Chinese apparel retail market has been the beginning of with various foreign business mode, high-end consumption is reflected in the high-end shopping malls, for foreign brands account for 12 lines, such as Gucci, Chanel and so on, mid-market is a long tradition of hard work has been owned by the competitiveness of the brand, such as the Only, OTT, when the force of the EU, while the low-end market was the civilian-oriented brand positioning owned, at the same time, locate the narrow and focused personality of the designer brands and brands in the market have grown rapidly and become a dolphin slowly rising star.

Into the 21st century, the apparel brand in the channel model and product development of mutual turnover under the influence of the birth of many new models, such as PPG net purchase model, it would certainly be short-channel flat-based and product development with the procurement of the “fruit” , while the ITAT is a channel of joint and joint product development, “results.” If, the clothing brand set out the key elements of the operation of a “channel”, “product”, and “marketing” a combination of three elements, then, the moment, the trend of change are only these three elements in the “fine” and “short – ping “and” mutually beneficial “in combination. The key elements of the constant portfolio and attempt to lead to a variety of apparel business model of “surging.”

In the Chinese clothing market model endless moment, the overall situation of precarious macroeconomic uncertainty in many traditional and foreign-based brands, is experiencing a bumpy process. Meanwhile, the second and third line the lower end of the market chain of inexpensive fashion brand who are being vigorously staged the “Story of Spring”, such as Fujian, Sanford department stores, Zhejiang E library, Anhui, mortal, Shanghai, Susie and hot air . Their road is a brand with the traditional commercial or design completely different path, but in this Different Ways, the blooming beauty of a silent spring. They, just as Fashion Avenue “those flowers,” … …

2, has been forgotten “Diamond”

Keywords: People see that he insisted on a noble dream to see him picked up the pace for the real goal of the effort to see him sweat behind a solid. Napoleon said, What are leaders? Leader is an agent of hope, A Leader Is A Dealer Of Hope. They are born with such a charismatic group of entrepreneurs.

People in high-end market, the analysis of the success of the brand has been familiar with. For those unknown parity chain of low-end fashion brand attention and analysis, as if the general negligence or forgotten. However, it is clear that they are very low key, and their business model which has a causal relationship. Them, the birth quietly, quietly open, but also quietly harvest.

November 19, 1992, Fujian San Fu Department Store was born. On this day, the stock purchase combinations brand chain operations in China’s vast territory, blooming in the low-end-oriented customer base, at the same time with “low-cost, fashion, fast-track” Fast Fashion brand that has core strengths in China Features fashion business model. Subsequently, a similar pattern file out of enterprises, such as Shanghai, Hotwind (added gradually after revision orders, production orders, design under a single development model), Hangzhou, E library, mortal Anhui, Fujian, it is dazzling: elegant soft, Eastern + red, no less than a dozen or so single braid. There have been reports, the three-fu Stores 100 million in annual sales reached more than a decade.

This is a group with the Metersbonwe to pure franchise brands such as walking routes over the same period the city’s brand. When the Metersbonwe have experienced a “large-scale channel occupation, star brand endorsements, product design and development-type” high opening line of business to go after the high end into the “Ebb Tide” outcome: either gone against the tide out (for example, Humen Mori domain), or else to enter the capital operation and multi-brand operations (such as Metersbonwe). Others such as the three-fu, single braid that second and third line the market’s “invisible champions”, is strategizing to conduct the “encircling the cities from rural areas” road.

How can they exist? How can we develop?

“Short, flat, and fast” the operation of the second and third line to meet the market demand for low-end fashion, it is their existence and development of core competencies. Once, there was a functioning human capital consulting the author of such brand’s core competitive edge, I make above Answer. It also explains why they are great victories, but the reasons for such a low-key.

First of all, their success lies in positioning accuracy, fit the customer demand. Low-cost, pay attention to is the low-cost, not H & M model demands “parity” in relation to parity is in terms of petty bourgeoisie class or middle class, while the low price is attributed to those who have hope and the pursuit of fashion, but with limited purchasing power, ” all mortal beings. ” From the price, they are generally lower than the H & M on average about 30-50%, 20-35% lower than the average of about Metersbonwe; from fashion point of view, they are a single product SKU are in 3000 / year or more ( Women), category structure and a more balanced coverage and specialization; they demand sense, the interpretation of a true “multi-section less lowest.”

Second, their success is to master the “short, flat, and fast” tips, reached the “Less is More” effect. General clothing brand’s overall operating process includes a “Creative – Concept – Product Definition – sampling – Series Development – Manufacturing – sale” This cycle is long and complex path. This model clearly requires strong brands, improve personnel structure and management in place, while braving a result of long-term investment needs encountered in the risk of market movements. And they are just firm to control the “product planning – Procurement Development – sale” This simple but critical component. Product planning to focus more on the needs of customers from the terminal and proceed to meet the demand for duty; procurement of development, places the procurement of funds and inventory control as the core, from Guangzhou, Hangzhou and other advantages of the fashion market, with stock acquisition of goods, which is obviously lower inventory, increased product gross margin return on inventory (GMROI); go on sale, even taking into account the stage and long-term return on sales, single-store and regional sales, forging of the nodes and the process of perfection.

Furthermore, in addition to the outside of their success, but also is equipped with complete entrepreneurship. They generally have more than one entrepreneur, the entrepreneur has the perfect “business leader” qualities: love of cause and adhere to dream, down to earth, a farewell goal, tirelessly. Can be a very poetic words to describe these “business leaders”: People can see he insisted on a noble dream to see him picked up the pace for the real goal of the effort to see him sweat behind a solid. Napoleon said, What are leaders? Leader is an agent of hope, A Leader Is A Dealer Of Hope. They are born with such a charismatic group of entrepreneurs. If you are interested, you can find, follow and study under the founder of these enterprises. Perhaps, in their sweep away years of ups and downs, you will find the core of the most precious things and make you touched. This is a fashion business should of available DNA.

3, Challenges, and vitality: Stroll the future path

Keywords: If to H & M’s affordable fashion model, compared to large-scale army, then the second and third line chain of low-end fashion brands is a flexible special forces order of battle. The former, to eliminate the well-matched “urban white-collar workers and small Papua Ochoa class” as the goal, while the latter, for the “China’s uneven across sectors of the civilian population”, which is more in line with China’s national conditions and local differences.

Compared to traditional design and development of the brand’s operating history and roads, second and third line chain of low-end fashion brands can be described as “rising star.” Silent when they bloom, but also continue to experience confusion and problems. “Cheap, fast fashion” of the core gene is facing major challenges due to changes in the market.

Challenge one: price. As the development model and channel convergence, causing homogenization. While the same channel, product homogeneity, low-cost purchase conditions, will inevitably lead to cost pressures, an important way to transfer the cost of price increases, but for the price sensitive customer base before the result of price increases in the consumer before losing their appeal. When their price, and only 10% of the difference Metersbonwe when a large number of customers from the loss of the day not far away.

Challenge: Fashion. The popular meaning of fashion is to allow consumers to shop more intense level, sense of belonging, rather than simply the price of ownership. This requires them to increase the style of product development, serial, theme-oriented, this is a brand closer to the design and development-type path. However, due to stock portfolio and a huge front SKU characteristics, through the ownership of goods to create a clear fashion, the difficulty is quite substantial.

Challenge 3: Working Capital. From the second and third line chain of low-end fashion brand, model of the financial profitability of view, “low-margin high-turnover” is a summary of their business model, profitability is the key “high turnover”, that is the amount of running. However, based on customer demand to price changes and fashion challenges, high turnover to face greater pressure, and this pressure comes from the changing needs of customers, more suppliers from this side of the pressure. Spot wholesale (or short-term orders) to suppliers, for working behind the elements also increased demand, such as “pay for longer (because of the retailer orders fewer and fewer single-paragraph, the manufacturer of the fabric store shorter) , the price increase, “which is really, really widened their lead time.

Challenge 4: Talent. Compared with the high-end brands, they naturally have a “fast track approach,” the advantage, but in the “refinement” of weakness. Enter a new consumer generation, brand operators need to be more sophisticated management and services to enhance value. The “fine” of ultimately depends on the accumulation of human resources. When the hip and beautiful fashion brand who are looking for a good buy for the hands, manager, merchandise troubled by the Commissioner, their needs and confusion, is obviously more intense. And the talents to solve the above bottlenecks are often the basis of these challenges and the necessary and sufficient condition.

Of course, these challenges are not they only. H & M compared to all parts of China gradually enter the market, second and third line chain of low-end fashion brands to their advantage, but also the vitality. If, the H & M’s affordable fashion model, compared to large-scale army, then the second and third line chain of low-end fashion brands is a flexible special forces order of battle. The former, to eliminate the well-matched “urban white-collar workers and small Papua Ochoa class” as the goal, while the latter, for the “China’s uneven across sectors of the civilian population”, which is more in line with China’s national conditions and local differences.

Do not believe it? Please go and Wuxi, Poly Plaza, where the C & A, H & M is more than Tong Cheng’s “Sanford” more power and market share? Possible explanation is that, H & M in Wuxi such a “2.5″ line market, facing a “lack of visitors,” the reality of the plight. This can also derive a strong H & M in the Chinese market to expand, there is no plan and imagination so quickly because, right?

Fashion people, often forgotten by some brilliant hold the tide. When the second and third line chain of low-end fashion brand, to become a forgotten “Diamond,” whether people are still at the same time some of the negligence of the wonderful events and characters in them? Yes, the Chinese designers and their outstanding character and spiritual values of goods, which is a object that has been overlooked. Please note next storm slowly Road (3): I hope and growth – Chinese designers to explore creative and brand.

Gucci’s new CEO Patrizio di Marco said that he is by reducing output and product variety to reduce costs and to expand the luxury brand’s mid-range to resist recession.

Di Marco said that the launch of refreshing goods will link with the 88-year-old brand identity G-Logo. An increase of crocodile skin and other leather decorated with printed fabric handbag sells for 800-1900 euros. Following Mark Lee took over in January after the PPR Group’s largest luxury brand’s new CEO Di Marco said the group’s senior management agree with him that during the transition from the original brand Bottega Veneta has brought staff.

In Florence near the company headquarters in Di Marco, said: “Designer Frida Giannini knows how to balance the traditional fashion elements with Gucci style. In the current market, consumers want cost-effective products and do not need 75 different styles of handbags , two or three is enough. ”

Last week, workers were accompanied by a relaxed atmosphere in the factory canteen to eat lunch, when Di Marco, said sales so far this year, higher than 12 months ago, when Gucci opened stores did not.

46-year-old Di Marco unwilling to open several stores a year and full year is expected to trend projections comments. Only say: “any time can be a deal.” He also declined to say how many new stores will be created or whether the reduction in opening new stores.

“Di Marco to enhance the significance of brand identity and focus on product quality and processes of decision-making is correct.” London-based MF Global Securities analyst John Guy, said, “Gucci brand in the excessive pricing would danger.” Especially the Giannini and Lee introduced canvas bag costs only about 400 euros.

No layoffs

“I will not let Fride lose her own style,” Giannini, when talking about Di Marco, said: “She has only just begun an excellent product.”

Wearing Ray-Ban sunglasses, the Department of narrow tie, giving her a rock hair, dressed in a pinstriped suit Di Marco, said in an interview that he would not allow owners of 7,000 direct employees and 12,000 contractor employees Gucci layoffs.

Mark Lee has refused to cooperate with the Gucci renewed for 12 years, in the end of last year to make way for Di Marco. Mark, the American-born CEO, will help the Gucci brand sales from 2004 to 2007 increased 46%, did not explain his resignation.

Gucci and Bottega belong to family-owned by French billionaire Pinault’s PPR’s eight brands. Other brands include, Gucci group’s Boucheron and Yves Saint Laurent, rather than the luxury goods industry, including business, including France, Fnac electronics chain stores and Conforama furniture store.

Bottega praise

In Di Marco, and under the leadership of Tomas Maier, chief architect, Bottega’s received critical acclaim. 69% sales growth in 2006, before his departure in 2007 increased 49%, a typical product launch of 6000 U.S. dollars worth of hand-woven leather handbag Cabat.

High prices are Borrega Veneta in the economic recession of the state. Last month, PPR said that the first quarter of Bottega Veneta’s sales fell 2.3%. At the same time, thanks to Giannini designed Hysteria and Babouska handbags, Gucci’s operating income rose 11%. The price of these handbags, leather from different decisions, in 1600 and 2,500 dollars.

“Patrizio will transform and balance the Gucci products in order to increase middle-class customers, which is that he needs to do.” Milan Intercorpora luxury consultant Armando Branchini says. He also said, di Marco, and Giannini should speed up the pace so that consumers Gucci has every desire to buy a seasonal variation.

Logo and brand influence

GUESS impact resistance while protecting the Gucci brand value is the focus of the work as part of Di Marco. Last month, the company accused the United States wanting to crush the brand Gucci’s GG logo and green red and green stripes logo.

“For the Gucci brand is greater than the product life”, who once Prada SPA and the LVMH Group Hennessy, Louis Vuitton SA worked di Marco said, “We have played its role, Logo is the brand’s DNA.”

Giannini recent retro Gucci Series applications include re-interpreted in order to Jacqueline Kennedy, Jacqueline Onassis Kennedy named Jackie handbags, as well as diamond-studded handbag can be traced back to 1940. Following the 2005 after the departure of Tom Ford, she took over the brand women’s designer, to restore Gucci in the last century 90’s design style, and in the following year to start planning for the overall creative direction for the brand.

Di Marco said he was working on how to build a less expensive new stores, as well as to accelerate its shift profits. Since the end of last year, Gucci has been an increase in the three continents, six new stores and has a total of 264, and said it would continue to add new stores this year, especially in Asia.
The company recently opened flagship store in Nanjing West Road Shanghai, China since 1997 and the first 28 stores.

Directed by Jia Zhangke, said: “I am in Chengdu, Pai Pianzai saw many girls wore designer clothes, belts, bags and T shirt are the LV, are filled with Logo. Chinese consumers are still too tense face of fashion.” Chengdu is not just now , walking in any one city, even second and third line cities, to arm themselves with the luxury of the people are everywhere.

A new definition of the new-rich class

“China’s luxury goods to heat up, does exist ‘Hyun-fu’, ‘utilitarian’ and so on. But the fundamental driving force, but also in the continuous improvement of people’s income level.” Shanghai Fudan University, assistant professor of marketing, the international luxury goods company consultants Lu analyzed that “luxury primary customer base is China’s new rich, China’s new rich, mostly after 30 years of reform and the rapid completion of the accumulation of life first bucket of gold, which have considerable spending power of luxury.”

New rich class in China’s rapid rise is an indisputable fact. China is also seen as the future of luxury goods consumption, the biggest potential market.

Long been engaged in fashion and luxury brands research Lu, recently hosted by the Shanghai Fudan University School of Management launched the “new rich class research” project. In this project, Lu and his team for the new rich class has the following definition: It is “25-50 years” between the “entrepreneurial type”, “knowledge-based”, “investment-type”, “Talent-type” successful people, They do not necessarily have access to higher education do not necessarily match the so-called “three highs” (high education, high income, high social) status of the standard. Among them, the annual income of 100 million Yuan or more, about 5 million people, the annual income of 30 million to between 1 million yuan, about 50 million people.

“They are not just concentrated in traditional urban centers such Jinghu Sui, Shanxi, Fujian, Yangtze River Delta, Northeast … … a lot of the rise of Asian economic circle, have given birth to different lifestyles and consumption tend to vary region-based new rich. “In nearly a year after the mission, Lu hopes to draw one of China’s new rich class picture of luxury goods.

Luxury is a status symbol

“64% of Chinese consumers that the luxury brand stands for success, only 1% of people will be synonymous with luxury as superficial.” After market research, the Lu found some interesting conclusions. For example: the brand new rich class is very admired, are willing to buy luxury brands, they have little understanding of luxury brands, most but not blindly follow advertising.

As a result, we can not wonder why these luxury brands more attractive to the eye: The reason is that they are more frequently appear in TV or fashion magazines, such as Rolex (Rolex), Cartier (Cartier), Hermes (Hermes ), Chanel (Chanel), Montblanc (Mont Blanc), Gucci (Gucci) … … “From one aspect, said the new-rich class luxury consumer attitudes are not based on their own preferences, but to go along with propaganda.”

Might also interpret it this way, the new rich class has just been an influx of luxury brands for a lack of understanding and follow us along at least safe and would not Luqie.

Today, already one of the middle class advertising agency chiefs Zhou Despite frequent contact with fashion circles, but for luxury spirit, insight has been stuck in the last century. He did not understand a mere one belt, why Armani belt will be able to sell on the yuan. Doubts return doubts, he will still choose to buy the well-known brand of shirt or tie. Occasionally, double those well-made men’s magazine, though the album on which Tong Shen brand seriousness of the success of male delegate to scoff, but also admit that their clothes are truly a chosen template.

The luxury brand’s line of caps set on the body is not a popular, fashion luxury brand with a family the courage to mix and match clothes on the streets to challenge their own fashion sensitivity. For example Ann, Beijing Foreign Studies University English major 8 results let her into a well-known food companies in the United States, the biennial training opportunities to go abroad to give her enough time to cultivate a good grounding in their own fashion. “I do not full worship of luxury goods, I just choose their favorite. But secretly surging between women’s vanity, and sometimes also affect their choice.” She will be in the North Sea near the corner store to choose some for their own clothes at the same time with a Hermès bag, Ms. Cartier watch-they’re starting to show their elegant taste.

Male Consumption Age

Women used to be the main target of the luxury brand marketing, they are diamonds in the face of the temptation of Chinese clothes are often easily excited. Men have always been regarded as “producers” have been ignored, but now this phenomenon as the “neutral era” come gone. Men are beginning to chase fashion T Taiwan, began to take care of themselves and look at the public gaze has become extremely critical of their own.

Business on the streets around the trendy pop up like some people: they dressed in Paul Smith’s color stripes T-shirt, wore a few hundred dollars to build elaborate hairstyle, shuttling among a variety of boutique clothing stores. They never evaded a variety of reflective objects in public places, and often in time to seize this opportunity to “self-improvement.”

So, most men can understand Professor Lu Xiao luxury consumer survey reports that 64% of the huge ranks of colleagues. They are not necessarily maintained on a certain brand loyalty to the continued attention, and more concerned about is that it leads in the end the number of trends, they are not necessarily aware of this specific brand and the brand Peter surprise, more concerned with the two prices, and a majority would choose the slightly more expensive kind.

It also recruited a “new rich class research” project to draw another conclusion: that the new rich class luxury brand is a symbol of strength, is the performance of successful people; luxury is the quality of life is all about.

Progressive style of living

What is luxury? This definition is the eyes of the beholder, the wise views about that. For a monthly salary of 8,000 yuan of earners, the use of a few months salary to fly to England to enjoy a tailored suit and were greeted by the Royal is a luxury; for a boss is sitting on 100 million of assets is concerned, have their own dedicated aircraft, enjoy the U.S. president “Air Force One” service might be called a luxury. Professor Lu Xiao accordance with the definition of the “new rich class” income, the scope of its luxury threshold has also been considerable.

Wu Yue, director of the Louis Vuitton Group, China held the first in a recent luxury Shanghai Forum, said: “China’s luxury consumers and abroad, is different, the age of 20 to 40 years old, while foreign customers 40 to 60 years old. China has undergone enormous changes, which will confuse people’s eyes. Chinese consumers is still very young, they have been living in the era of rapid economic growth. the large number of people of this generation, but also very smart, they are leading many change. so do not rush to the conclusion the characteristics of luxury goods to consumers. ”

But perhaps some people’s point of view can give us lessons. The creation of Yue-Sai brand fashion beauty Daren Yue-Sai Kan that the “luxury” must be something special, there must be quality, but also coming up. For example it experienced a long history, need for fine hand, the world’s only this one and so on. “Encounter like this is fate, not to mention being bought a less one, will no longer have, this is possible is called a luxury I have in mind.” Yue-Sai Kan that can bulk copy , then expensive, can not be considered a luxury.

Yue-Sai Kan home of a royal family in India using silver furniture is a luxury that she often talked about. “At that time I have been to almost all over the world and seen many beautiful things, but I think they are the most beautiful I have never seen one of the things.” So, she customized a few pieces by the famous Maharajas studio with the supervision of manufacturing.

The upper of the teak furniture on the sculpture, and then covered the surface of real silver, silver in order to ensure the purity and brightness, while preventing the silver is oxidized, its silver as high as 93%, is “the royal family, the unique, exquisite can be handed down. “These lay the foundation for her luxury home in style.

Although the “new rich class research” project survey shows that more than 60% of the new rich class luxury consumption, there are conspicuous utilitarian, but resist the old-fashioned way for a luxury the luxury of a new force main is also gradually increased. These people have a certain amount of knowledge and taste, focusing on high-quality luxury brand, not just value.

Wan Tong After nearly 10 years of entrepreneurial struggle, finally in the Zhongguancun (000,931, stock bar) Technology Park, Li Zhu a foot. This technology started in middle-aged man, after a long period of overload, finally have time to be able to take care of their own life. “I have a fancy imported sandalwood bed, is said to be a pure Nanyang old artisan handmade, the price nearly one million, I put it back home. A good sleep is the number one.” Wan Tong said. In the luxury goods, he does not seem to show off the Big Dipper-rich phase through direct access to the personal consumption needs of life aspects. In his view, luxury goods should be loyal, reliable, attentive, and represents a comfortable life, rather than a shining outer halo.

Shanghai Foca Institute of Economic Forecasting analysis that originated in the West hand craftsman tailor-made for the nobility of luxury, which represents the consumption process more personal feelings, aspirations and values of the composition, focusing on the meaning of personal possessions. In China, consumers are more inclined to the public meaning of luxury spending, which is a symbol of luxury goods Logo by social status.

However, more and more middle class come to realize that: The real luxury is the upward aesthetic consciousness and progressive style of living, luxury goods created by the “luxury” is not derived from the prosperous atmosphere of superiority, but to the pursuit of the ideal lifestyle.

How to quickly pinpoint a price suited to their style and sunglasses do? If you are a large number of sunglasses styles available in the market have been dazzled, confused, then you are need to purchase a detailed map of the sunglasses brand to help you make the most effective decisions. And can be properly classified under the brand’s look at what exactly you need is a summer’s most IN single items!
Six major professional brand sunglasses

◎ Ray-Ban (United States): simple, high-quality design style, is the enduring elements of the brand.

◎ Persol (Italy): Quality and the process is the key to success. Persol is the beauty of elegant and functional design and the unique value of symbol.

◎ AO (U.S.): 30 years is the introduction of the Air Force, that is to become standard equipment for the U.S. military by the military generally welcomed.

◎ Randolph (USA): This is a military enthusiasts and outdoor enthusiasts, and even those who have not put it down Zijia You thing.

◎ Police (Italy): brand-oriented product design details of the integration of tactile feel, wild color combinations Huaguang great success is the brand logo.

◎ Oakley (USA): a sculpture a sense of design is the brand right to challenge conventional thinking unique style.

2 accessories giant sunglasses Line

◎ Cartier (France): excellent craftsmanship, expertise and unique style, conveys the noble value of its brand.

◎ Mont Blanc (Germany): Set in a classic and the classic, representing the eternal elegance, reflecting the community’s culture, design, tradition and fine craft of praise.

5 major fashion brand sunglasses Line

◎ Dolce & Gabbana (Italy): Sicilian style, glasses designed to be more low-key, avoiding the complex metal decoration, retro simple design, highlights will be able temperament.

◎ Gucci (Italy): has been to upscale, luxurious, sexy and famous for its “identity and a symbol of wealth,” the brand image of a wealthy upper-class consumer favorite.

◎ Marc Jacobs (France): New York’s power and elegance of Paris luxury blend, but that the United States with an artistic temperament, style, to maintain a consistent style of aristocratic leisure at the same time have more fashion highlights.

◎ Tom Ford (Italy): “show” in terms of the word pairs of Tom Ford is not pornography, not erosion, nor is it foul, but a great attitude towards life with a taste, a sensory and emotional double enjoyment.

◎ Emporio Armani (Italy): This is the Armani brand for young family. Design products more easily than the main line of bright, such a result, the stripped serious feeling more relaxed elegant two-thirds.