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Chinese Women from the international big-name brands How far? Short Answer to say: The International big-name away from us very close, but we are still far from the international big-name.

About East Chang’an Avenue in Beijing on the 1st of the Oriental Plaza, in addition to eyeful international brands such as CHANEL, GUCCI, the not difficult to find, some domestic brands are also quietly rising, many of them, when the EU force, ladies house Masifeier, Jiangnan commoner, song-Li-Si, shadow children, urban brands such as Fair Ladies. Domestic and foreign brands competing against each develop their length.

For the Chinese Women, this is a learning experience in the growth, growing to learn, is a necessary step in industrial development. In a sense, if there had been no experience of Italian foundry in France, there will not be today, unmatched fashion “Made in Italy.”

Chinese Women need leader in business? This problem is Feisi Liang, with Stephen Chow in “Westward Journey” inside the syntax, it can be repeated several times asked, “do not need to do? Needs? Do not need to do? … …”

On the one hand, women do not need the industry leader. Because a woman is characterized by the “personality” and “different”, women’s characteristics is the same. Fashion women attending the activity, are most afraid of is with the people “Zhuang Shan.” Does not have a Chanel, you do not need a Gucci; similarly, with Giffen, it does not mean you can not “exceptions” does not mean you can not “Eig” and VeroModa of. In this world has a colorful woman, therefore, should have colorful ladies.

On the other hand, women also need the industry leader. Because women are fashionable, but fashion is a need for guidance. Women need to have the personality to express the same time, do not want to be considered out of date, such a contradiction determines the woman over a certain period will be converging on one or several fashion. Thus, women also need a “leader.” However, the leader should not be just a business, or a brand, but at least should be a square.

Enterprises are to upgrade an early end to start-up phase of self –

So far, the Chinese ladies have not really formed an organic whole, the company is still among the fierce market competition among the tactical phase, with a strong regional dimension, type of strategy development from the Army are still some distance. Although it is mentioned in Chinese women’s, when industry sources, they often put in Shenzhen, Beijing, Shanghai, as three bases, but the division of more significance to geographical boundaries.

According to statistics, women’s realization of the annual sales income over 100 billion, of which more than 400 million yuan of sales income is not more than 10 women’s brands. Chinese women’s size is also a market limited to geographic clustering and the overall strength of output value; Although reveal the economic and social development in the important influence, however, this size, after all, a loose combination. Chinese Women is still in their own ways, immerse ourselves in competition, and the overall lack of cohesion of the stage, but also in the development of China Women’s Garment Industry to go through.

The media, industry organizations help

The media and industry organizations should promote healthy competition, called on the government to give garment industry, a relaxed environment, encouraging the industry to have the courage to enter the high-end market. If the business that they have the ability and the willingness to enter the high-end market, it is the freedom of enterprise, care enough, but there is no need to rush to seize the “high-end apparel” market. In a certain sense, the so-called high fashion, big-name clothing and high prices of clothing has been the international market historic definition. In a very long period of time, we can only make a difference in the low-end market. Also, be able to occupy in this market, it is already quite easy. Not wait for us to enter the international high-end market, the dream become a reality, our backyard has been fall. Do not you see GAP, H & M has been relying on its super-lethal “fast fashion” inroads into China, and fight with us for thousand dollars below market.

To rectify the women’s industry, one-sided propaganda “bigger and stronger,” because “small-volume, multi-variety, quick change” is the women’s sector-specific laws. We must foster a center of gravity tilt in the small and medium enterprises have the ability to let them in this great platform, access to bigger possibilities.

Development of an operational strategy for

With China’s accession to WTO, international capital began to enter China in the history of combat and has been repeatedly interrupted the power of private capital to rise again, the clothing industry, as a representative of private capital, fully demonstrated its vitality.

We have to accept the international division of labor, do a good job at home and abroad, “processing industry”, which is about survival, and also the study of the Tao. In a certain sense, if there had been no Italian working for the French high fashion experience, nor did today, unmatched fashion “Made in Italy.”

For some time, too biased “design” and “scale”, to re-understand “technology” and “quality” status. Too much emphasis on design is our one-sided understanding of the international apparel industry, we have only seen a high level of their design, but not seen, their high level of design is based on “technical, quality,” and “brand development” based on the The.

Enhance the brand influence

In China, a business brand in general 3-5 on the cover of almost all ages of consumer-layer, single-brand hard and strong. Thus, a considerable number of companies have felt touched the “ceiling”, the scale and sales to achieve new breakthroughs, they began to shift management and innovation. The core strength comes from the leader in enterprise brand influence. When people talk about a big, often only pay attention to this brand, while ignoring its underlying business, then that brand value could be established; When people sit together to discuss the business and brand, we can consider the influence of the brand took place; when the brands, companies and leaders of the three are considered different aspects of the brand, the brand will have influence in; as an influential brand and an industry closely linked, then the brand would have led the premise of the industry . Brand influence comes from the promotion. It is difficult to imagine one without the promotion of enterprises, even though no amount of money earned will be in the industry how much charisma?

Entrepreneurs to academics and socialization

As the garment enterprises of the private identity is true that some companies through the accumulation, with a fairly enviable capital strength, they are daring to dare to start the initial impulse, but started after the success of a conservative. This is a large external environment, but also with individual “self-cultivation”, and if a businessman in the process of starting a business, harvest only the money, it is too sad, he should also be toward the entrepreneurs, scholars and even conversion.

Transformed into a business entrepreneur, you may also only focus on the enterprises themselves; but an entrepreneur into a scholar, he look at the industry and the world. He is not like the university as a mentor with a group of doctors and masters, but he can create with its business philosophy, with many businesses, even whole industries.

Ask yourself, How far away from the entrepreneur? How far away from the academics?

Development of standards to guide development of the industry

Enterprises to become large, and with the influence of new challenges is the norms and standards. Chinese Women is still widely used some of the former Ministry of Textile Industry industry standards, and some enterprises have also referred to a number of international standards, this is the first step specification to achieve the standards of the enterprise down approach is a standard implementation. At this level, inter-firm competition is still at the same level.

Women should be further developed, it should be placed in the standard of healthy competition among the other similar companies in driving progress in the same time, to force their own continuous improvement.

Looking at the world and keen to

We can not ignore the domestic market. A survey company that: household assets more than 300,000 yuan, the annual income of more than 100,000 yuan of the genus in the middle class. This basis, China’s middle-income class family six years later to reach 100 million, the average owned assets 32 million yuan, which is 100 million middle-class families are being mean huge potential consumer market.

Economic integration, the challenges of social pluralism first emerged in other industries have been: a global mergers and acquisitions. This is the significance of Chinese Women: First, do a good job in the domestic market, is itself an international behavior; second is the mutual penetration of various industries, on this basis, bearing in mind the global market, it has an important significance.

This season is ice-rivet prominent faction gorgeous elegant Ex, standing at the forefront of fashion arena. In the Art Deco fashion, the rivet reveals the tough woman-specific wild America. Dolphin permutation and combination of metal rivets instead of shiny beads, architecture will become a decorative styles, they are quietly jump on the collar, the densely distributed in the handbag, the sporadic beat the high-heeled shoes on. Some of render the rule of geometric patterns, some embellishment for the divergence-like bits and pieces, while others are simply replaced the fabric. This England-style punk rock with an elegant combination of fashion, a strong woman’s tough to do to send in the cold tone rivets in the burst.
Prada

1. Metal rivet decoration round neck jackets System 3990 yuan 2. Brown Gucci 3750 sunglasses decorated with red rivets yuan 3. Rivet placement Chain Satchel Jimmy Choo 7720 RMB 4. Brown rivet bracelet Coach 5. Gray silk sling dress 3.1 Phillip Lim 8200 Yuan (from Lane Crawford)
6. Black thick crust Roman sandals Ameda 888 Yuan 7. Brown serpentinite rivet decorated sandals, Guess 1525 Yuan 8. Dumplings in a white rivet handbag Loewe 30900 Yuan 9. Rivet decorative belt Miss Sixty 890 Yuan Source: Boutique Network

China wind, the wind Russia, India, the wind, the Arab air … … few years, the old fashion world seems to constantly tap the Far East culture. At the same time, these gorgeous designs are accompanied by charming luxury brands Dongzheng pace. The purchasing power of emerging markets, not only caused the adjustment of the brand marketing strategy, but also affected the designer’s creativity. And the Far East buyers, fashion editors and It girl who also obtained their ranks that important conference in the front row seats.
3 Emerging Markets

In addition to including Russia, China, India and the Middle East to the Western world’s understanding of fashion are just a decade or complete. In the Middle East, people’s habits have not changed the traditional dress. In India, most women’s wardrobe of clothing or a sari. However, this is without prejudice to other luxury brands to find the gap, thereby opening an incredible new market.

China: the fastest growing market for

China has become the world’s third largest consumer of luxury goods, is expected to surpass the United States in 2015 to 32% of the share and the Japanese side by side, behind in the global luxury goods consumption in the first. China’s young upstart who in a very short period of time Emboldened by this trend of development, from expensive watches to imported cars, they are all invested interest. The luxury agents have also reported a positive response. According to statistics, the world’s leading luxury brands, 80% of the Chinese market.

In order to mark their social status, China’s affluent tend to choose those well-known brands, mainly including the historic French fashion and high price watch. Thus, Louis Vuitton, Chanel, Dior and Lacoste are the most recognizable fashion and accessories brand. Rolex, Omega, Cartier, Vacheron Constantin, Breitling is among the most well-known in the watch. Affluent Chinese and about 22% have a Rolex watch, 66% in the past six months, which had been purchased at least one watch, whom spent an average of 15,389 yuan.

India: Men’s mainstream market

In India, traditional customs and practices became clear that Europe and the United States to promote luxury obstacles. Over the years, the States on imported commodities and heavy taxes (import tariffs on watch up to 50%), rundown also makes a luxury retail environment is difficult to find a foothold. Today, the situation was a significant improvement in the above high-end stores springing up momentum with the outbreak. This substantial growth in India is closely related to the number of rich people – most of them are in the age of 25 years of age. According to Bain & Company (Bain & Co.) Of a forecast over the next three years, India’s luxury goods market, the annual growth rate will reach 25%. In the past, in India, only the nobility to wear Cartier jewels – in today’s India has undergone tremendous changes. However, due to the sari as Indian women are still everyday clothes, in this country, men are more important to consumers but a luxury for the user – with the majority of countries, in fact the opposite.

Six in India’s best-known luxury brands, there are three brands from the local community, and to the main men. Survey, when asked the most familiar brands, most people’s first reaction was men’s brand. Swiss watch business is the best performance in India of foreign luxury goods vendors. The Gucci is the only squeeze into the ranks of the top ten well-known fashion brands. Marc Jacobs had heard only of the total population of Indians, 8%, Yves Saint Laurent’s performance even worse, only 7% of Indians knew the name. As a sponsor of India Fashion Week, local fashion brand Wills Lifestyle’s stylish people on the ground may also be more familiar terms.

India during the hot, people will come wearing a shirt as a jacket – which explains the popularity of Louis Philippe and the Crocodile, both well-known shirt manufacturer. Local high-end brands such as ParkAvenue, Allen Solly, and Reid & Taylor is also very popular for its family of men, even though they have also created women’s clothing and traditional costumes. These brands will dress as a key reason is clear is that the wedding was the Indians most valued social activities.

Russia: growing segment of the market

Russia’s billionaires and now can be long goodbye surreptitious years, purchased large quantities of high fashion and jewelry, eager to show off their wealth. In the world’s largest luxury goods exhibition “Millionaire Fair” (Millionaire Fair), the major influx of luxury brands to the U.S. dollar over the pockets of large denomination bank notes are displayed rich helicopters, gem-studded gold pencil, as well as to build baby bottle. “They never Ti Lubu these tycoons.” A booth staff said. Analysts predicted that the market in the next five years will be extended for at least 15%.

In all the emerging luxury market among Russian consumers for foreign brand recognition is the highest. Compared to China, India and Middle East countries, the Russian people are born more understanding of Europe, also has a more long-standing history of luxury goods, and better luxury goods market. Their favorite brands are Versace and Dior. In addition to a large number of American and European brands, there are two popular local brands like the Russians, they are Vyacheslav Zaitsev and ValentinYudashkin, both have clothing series and custom series. From the former Soviet Union began in their own reputation, and the latter is more international – the brand published in Paris, the trend of the most famous streets in Moscow to open boutiques, but also has a denim garments, ceramic knives, jewelry, sunglasses, etc. a range of derivative products.

“Russian people like to buy luxury goods, which is why all the world’s leading brands of boutique will arrange Russian-speaking staff,” the Russian edition of “L’Officiel” editor in chief Evelina Khromtchenko said, “the Russians are always in the best select the best brands of goods – Chanel handbag and coat, YvesSaint Laurent smoking and wear leather shoes, Dolce & Gabbana’s Tee skirt, Dior and Lanvin large dress, Balmain’s cowboy clothing, Balenciaga, and the Clutch Wallet cortical motor jacket, Burberry’s waist windbreaker, as well as Louis Vuitton suitcase. ”

Russian woman there is a well-known hobby – to buy jewelry, especially rings and necklaces. In the past six months, their average jewelry purchases of up to 1.3, on average affluent should spend a ring on 7404 U.S. dollars. The brand’s reputation and production process is the most of their attention to two major factors, Bulgari, Cartier, and Tiffany are the most popular.

“Silk Road” on the wizard

The emerging luxury markets will bring new fashion magazine editor. In order to promote their products, expanding markets, the major luxury brands will also devote more attention to them. Can be expected in the near future, Anna Wintour, and domination by Alexandra Shulman will be broken.

Budding Monster

On a quarterly basis in Paris, Milan and New York Fashion Week front row, new faces are rare. Therefore, when wearing a Miu Miu glasses blonde beauty shorter people, the Russian version of “L’Officiel” editor EvelinaKhromtchenko appears in the front row, she immediately attracted the attention of their Laojiang Hu. The emerging luxury markets will bring new fashion magazine editor. In order to promote their products, expanding markets, the major luxury brands will also devote more attention to them. Can be expected in the near future, Anna Wintour, and domination by Alexandra Shulman will be broken.

“Russia has undergone great changes. Ten years ago, is the mistress of their age, now their daughters married his mistress, and genuine era of his wife has come,” Khromtchenko chuckle and said, “Russia is now not only want to buy sexy women clothing, would like to show themselves as the masters of the position. “from the Russian consumers will be able to glimpse a brand favored by this change: they prefer such as Chanel and Ralph Lauren fashion tastes are more conservative.” The Russian woman in charge of the home financial, they are reasonable to be assigned to the next generation of education, family vacations, home decoration and so on, so they have a long-term vision – in the same dress. “she said.

As for the Khromtchenko own style, cutting-edge brands such as Martin Margiela and Balenciaga, as well as the classic and elegant brands such as Dior and YSL are often patronize her. The very early into the fashion media, women have contributed to brands such as Gucci and Valentino stationed in Russia, and through television and radio programs gain a great reputation. Talking about 10 years of the Russian luxury market changes, she concluded that the new Russian fashion enthusiasts who have the stink of money off of the upstart air. “Russia is no longer with rubber bands tied together with a large pile of money to go shopping. They quickly discovered the essence of luxury goods empire. What they’re buying has not decreased, but broadens the scope to buy.” She said.

Indeed, the designers are active in Russia and its neighboring countries such as Azerbaijan and Kazakhstan to find a way out. Ralph Lauren and AlexanderMcQueen are located in Moscow, with the luxury shops proved its expansion ambitions. Even the ultra-small size of Red Square, Jil Sander has also opened a store. From the “L’Officiel” of the editorial policy will be able to see the Russian luxury market segmentation has already begun. This magazine with particular emphasis on local designers such as Denis Simachev and Vyacheslav Zaitsev reported. Taken by the Russian Cutting-edge designer fashion and Russia alongside Chanel and Dior.

At the same time, Khromtchenko pairs of words are also very strict quality requirements, be sure to ensure that they match with an attractive picture. “In Russia, each of sanitation workers have read” War and Peace. “Tolstoy reading for school curricula,” she said, “So in reading this regard, the Russians are always the highest standard.” This Bit editor in “The Devil Wear Prada” playing Russian dubbed version of “Monster” Miranda Priestly’s voice actor, it really deserved Russia’s Anna Wintour.

“The Russian fashion market will always be the essence of the struggle,” Khromtchenko said, “In Soviet times, we struggle for freedom of choice; in the CIS period, we advanced for the purchase of the Western world struggle goods; in the new period, the diversity and uniqueness of our struggle; today, we have set up their own fashion industry to fight. ”

The unprecedented desire to purchase

China’s luxury retailers are also aware that consumers in China’s fashion knowledge than 10 years ago, has greatly increased. Lane Crawford Department Store China has long been the fashion director Sarah Rutson decided to re-assess her customers. Compared to well-known brands, Ruston greater emphasis on the less mainstream brand promotion, such as the American designer Rick Owens and from Sweden’s Acne Jeans. “We do not regard China as a consumer insight not the poor relation.” She said. She also said that China’s spending power to her customers an eye-opener. “Hong Kong people do not buy the speed of things so fast. Mainland customers will be 8 minutes spent more than 30 thousand pieces. I did 20 years in the retail sector, is the first time to see this amazing desire to purchase.”

In India, 2007 “Vogue” magazine founded the Indian version of the marked changes in the luxury market in the country. Since the Indian government since 1991, after the relaxation of industrial control, India, 8 percent a year, the average growth rate has become the fastest growing economies in the world one of the countries, and thus created a group of keen on buying Louis Vuitton handbags and high-heeled JimmyChoo shoes consumers. “We have the highest quality all over the world fashion show to the readers,” the Indian version of “Vogue” editor Priya Tanna says, “even though they already have money, power and purchasing power, we are still on their education.”

In return, members of the old world fashion one after another to Tanna with open arms and hope through her dress taste of Indian women bring influence. Giorgio Armani has been personally present at the magazine founded party, Gucci’s creative director FridaGiannini to Tanna in the name of Milan, held a dinner party. “I became the fashion industry and the mouthpiece of the Indian consumers,” Tanna said, “My job is to tell them what kind of Indian women want fashion.” In her view, the stylish woman in India like Mumbai and Delhi to buy Chanel, Gucci, Christian Dior and Versace handbag, so that they exist side by side shiny gold jewelry. She said that today the Indian woman’s wardrobe is not covered with saris. “Other people think we are embarrassed to wear a dress, in fact, we have begun to reveal a beautiful long legs.” She said with a smile.

Fashion in the Middle East, Ambassador

In the dress code demanding Middle Eastern countries, the real firm foothold are those who are good at communicating with the luxury brand of smart people. In 1992, Sheikh Majed Al-Sabah in Kuwait opened the first Villa Moda boutiques. 17 years, he persuaded Prada, Missoni brands such as Turkey for his guests made gown. Even with bold exposed to famous Gucci and Dolce & Gabbana have also persuaded him to start a long skirt, or even sew on the sleeves Bra-style jacket. Today, he was in Qatar, Syria, Dubai and Bahrain have opened branches. “Love a woman covered head liked Prada turban.” He said.

In the Al-Sabah seems that his career was a struggle against prejudice and the West. “You have seen the number of Hollywood films shape the charming Muslim women?” He asked, “They looked just like a desert out of the total, but also on camels, wrapped up from head to toe in black.” In fact , the Middle East, like women and Western women who love fashion, but also affordable. “The Government is very rich and does not levy income taxes and customs duties, so there is surplus money in the hands of the people.” Meanwhile, tensions between the United States and the Middle East, and will not spread to the fashion field. “Customers want to buy clothes, they do not care about politics. “he said,” If there is no perfect hair, perfect makeup, perfect nails, the Middle East, women would not be willing to go out. they are with the West, not the same as those slovenly woman – I think this is their inherent requirement. ”

The Eastern world It girl they grew up in the Western world It girl and Paris Hilton has a different family background and curriculum vitae. Whether they are aware of their own culture, was small, as the name of the door after, they have better conditions than ordinary people can freely determine their own career path and become a national culture in exemplary fashion.

Aristocratic career path Dasha Zhukova is the daughter of oil magnate Alexander Zhukova, fashion magazine “Pop” the new editor in chief, Moscow Grad Center for Contemporary Art (the Garage Central forContemporary Culture, referred to as GCCC), founder of fashion brand Kova & T’s boss and Design division. However, the identity of her most famous, or the Russian oligarch, Chukotka autonomous district heads and England Club Chelsea owner Roman Abramovich’s girlfriend.

In the new book, “Russian Style” (RussianStyle), the author Khromtchenko to “Z” note to the Zhukova, she was known as the “must know the girl.” “Russia, senior custom client is still the backbone of the global luxury market.” Khromtchenko said, “Russia’s It girl who has a wealth of fashion knowledge, completely inferior to any of a fashion magazine editor in chief.”

More than these words, explains why there is no editing experience, Zhukova able to fill the location of the famous Katie Grand, when the “Pop” editor. “We want this magazine to expand, add the relevant art, contemporary culture and the global trend of the contents of the moment.” Zhukova said. She said that the new work is very stimulating.

Similarly, as the name of the door, after learning of the photography and French literature, the 10000 baby but it was finally decided to jewelry design as their career. “Photography is like first love, I laugh it crying for its whole-heartedly. Jewelery, like marriage, it gives me pleasure, but also bring some benefits.” She said.

As a former chairman of NPC Standing Committee, the granddaughter of Wan Li, Wan baby grew up in Zhongnanhai, after which the United States and France, learning, and in 2003 became the first one to participate in history, “Clion aristocratic dance” after the Chinese name of the door. Now, she primarily lives in Beijing and Hong Kong, and create their own custom jewelry brand Bao Bao Wan.

Where is home

Zhukova, now 28-year-old was born in Moscow, grew up in Los Angeles. She has 28 girls like soft skin, as well as a fascinating show teeth. Than their mother tongue, she said, but are more used to American English, and even mentioned his name, she would have to use the American pronunciation of way.

Even the name of the door, after a prominent family, in a strange city is also hardly easy. Zhukova on the 10-year-old to follow his mother to the United States, arriving the next day began to go to school – when she could not understand a word of English, beginning a few weeks have had to sit in the back room reading Russian version of “Pippi Longstocking.” “A 10-year-old child is unaware of any problem. To me, it was an adventure. When you are being in another country, the only thing you can do is to think of ways to accept it.”

A similar situation also occurred in the 10000 baby body. Her 16-year-old went to the United States alone, the same does not speak English. “Whether you or a pocket filled with 100, and if I do not know where to eat Road, you still can not eat.” She said. Despite living abroad for 10 years, 10000 baby is still not used to eat Western food. In Paris, no matter to go over a good French restaurant for dinner, she will be two hours in advance to eat bowl of noodles in Chinatown. “Hong Kong’s life to take care of them precious a; in Beijing, I have my family, and a few good friends in particular. I like almost a full house, which is not abroad.” She finally returned to his hometown.

But for Zhukova, since an early age in the United States grew up, she has practically no Russian friends, in a sense that he did not like the Russians – folks who talk about her like she said, like a stranger. Even critics that she is entirely to do things heat for three minutes. That GCCC, a critic full of doubts, said: “If Finally, we find that this is nothing but a game to her, it can be very annoying. ‘We live in London bar.”We have come to collecting art bar. ‘If they are, but in order to play, it is better to end as soon as possible. “This, Zhukova replied:” I definitely feel like a Russian. Meanwhile, the United States has also given me the feeling of home. ”

Has been misunderstood It girl

When asked to describe their own for some time, Zhukova replied: “I’m not like this issue because it is difficult to answer. I have broad interests like busy to Mangqu, in a period of time while making a few things. There people may think that this is not professional, but my view is different. “for now, she is trying to portray itself as art in the world of an emerging force. In order to improve the visibility of GCCC, she sponsored his own pocket in September last year, held in London, Serpentine Gallery Summer Party – This made her the history on an equal footing with other sponsors, including the Yves Saint Laurent and Swarovski. “I do not pretend to be a great connoisseur of contemporary art,” she said, “but I quite understand this field, full of passion.”

As for her boyfriend in the GCCC invested in this project how much money is difficult for outsiders to know. Many people think that in Moscow, GCCC will eventually become the couple in private museum collections. Others say, Zhukova to do is to get rid of her boyfriend under the shadow of well-known. Unfortunately, in Moscow, people tend to be more frequently linked to the GCCC with Abramovich. In fact, this is precisely the impact of today’s Russian women in the community a way to: Many women began to do business, is often used is the husband or father’s money.

10000 baby talk like to use extreme terms, for others they may not love a compromise. She says frankly that, because do not understand business, and she does not currently intend to shop. Her clients are mostly good friend of mine, or from friends. “Simply put, they buy jewelry to buy for a long time people, or just the rich.” She said. In the promotion, she was more inclined to cooperate with large brands, such as the recent Forever Mark design ornaments, and the end of the year in cooperation with the Chow Tai Fook exhibition in Paris. When asked what is the first time to have a first piece of diamond ornaments, she was shy and carefully evading the question. “I have inherited is not material possessions, is the spiritual property.” She said.

11 years old, 10000 baby for the first time reading of “La Traviata”, lost a lot of tears, and later she went all over the world to see “La Traviata” opera performances. “11-year-old when I found her in common – we are easily misunderstood woman.” She said. Although the participants may not care, as China’s It girl, baby seems to 10000, or fear of being misunderstood.

If we say that September’s London Fashion Week will be the classic nostalgic Session, it appears this new name will allow you emotionally.

Veryta-talented designer Tanya Ling designed to Filippo Binaghi production of textile materials as raw material (Filippo Binaghi production of silk deeply YSL, Hermes, Gucci, Givenchy and other well-known brand of love), is considered the most potential Stefano Pilati products.

In addition, the brand special attention to philanthropy. Veryta Fund, established by Binaghi, and Pilati, dedicated to strengthening the education of children in poverty in India to alleviate local poverty. Of the brand 10% of all sales will be donated to the fund for education.

Veryta new 2010 Spring Fashion Fashion Week in London during the Claridge Hotel opened in mystery.

【Editor】

Swarovski D: light series watches 14.8 thousand yuan

Just got this dazzling watch is when you think that a crystal bracelet, designed by extremely sophisticated and creative amazing. Henselae by the 171 crystal display time as the screen, follow the timing and creative methods, as long as the tap next to the swan with a crown pattern, shiny blue line will be outlined in the dial in time of appearance, this dazzling flashes The bracelet that is transformed into a sexy watch. The appearance of silver to bring Cecil coolness for the summer, a unique style became popular focus, shiny sexy perfect score at the same time.

Shiny design details should be the most favor tables were female models, because although there watch the descent, but to show that the jewelry design and external. Some exquisite graceful design suitable for work wear; others a sense of his best designs, very suitable for parties. The feminization of classic design and perfect combination of sexy, luxurious diamond inlay million species even a perfect interpretation of style. This well-designed “shining” give people a new light to your taste.

With the proposed

Wrist between the Bling? Bling has become a dazzling jewelry, and clothing should not be too exaggerated in the dark, with sexy little dress would be more effective. If the daily-wear, choose the color of a unified and elegant style.

Table shall recommend:

1.Swarovski Elis watches 7200 yuan

Gold and silver contrast, let you immediately different! Dazzling bright light lingering wrist, the gold dial decorated with eight artificial mosaic crystal with a transparent mesh strap flew you to become the focus of everyone.

2.Gucci Marina Chain Series watches are not new pricing

Boat anchor chain is one of the famous Gucci accessories and jewelry tag, and now it classic boat anchor chain into the design characteristics of the section in the watch series, watch as the watch chain coupled to a wonderful gesture surround the oval-shaped Case, love bright shiny woman can choose the diamond-studded style, so that the wearer decorated with sparkling diamonds for a sexy and luxurious atmosphere.

3.Guess Motion Series watches are not new pricing

Red wine is a favorite of many Mature sexy color, disc-designed table models the use of electronic timing method wanted to come to a very wonderful, and the diamond studded dial, in bright, while the United States without losing a design.

4.Ferragamo Assoluto Series Diamond Watch 33.8 thousand yuan

Metallic Twill creative case given to the unique design and timeless symbol of Remembrance, steel case with a very modern red rubber strap-phase materials, with his face full of flashing two rows of mounted drill, sexy red will be compelling.

“I want big, like new, only belong to my big, do not want to second-hand, do not want to buy A-high imitation goods, but I am so ordinary ordinary, I can afford it?” Many advocates believe that this is big income was not a rich young people are thinking about issues.

Indeed, there can not resist the temptation of big-name, so that some “radicals” would prefer to live frugally, I hope to have one of the 12. However, if the need to reduce their quality of life in order to have a big product, a natural lack of majority support, only those who own “affordable” in big, real big part of us.

Well, affordable big lie?

Search and own “have taken” a big
Monthly income of only a few thousand dollars for the ordinary white-collar workers, the big-name naturally became a luxury, with which one has become a luxury. However, as the public’s respected brand-name, big names have also embarked on the People First line, to take various measures to close to normal levels of consumption of white-collar workers. Therefore, we can afford the big names is not difficult to find them.

Vice-card second-line of many big brands tend to have a more stylish design sense, but also maintains its own atmosphere and elegant big-name, which are most popular with white-collar workers, vice cards welcome. A foreign trade company working in the urban areas of the shallow Chloé’s favorite is the SeeByChloé, she felt that this second-tier brands more in line with the design of a relatively young Chloé fashion ideas, Chloé price is only 1 / 3.

Miss Yue told reporters that she liked big, but felt that clothes and bags prices are too high, so she prefers to buy some big-name accessories, such as purses, shoes, glasses, etc. Most of these accessories have a big-name top design, prices are generally only two or three thousand dollars less than many fashionable people may not necessarily be able to start with the food and clothing.

With the global economy into recession, luxury goods have lower social status, whether price cuts or discounts, all we can see its “affordable” big charming prospect. Shallow that she attended some time ago in Shanghai will be a luxury sale, many big a discount as low as efforts to fold the credit card she immediately bought a GUCCI bag. Later, accompanied by her friends, but also specially Qule Tang Shanghai, Balenciaga bought some small items.

Therefore, to ask the biggest names in affordable Where? A small note to tell you, choose the Vice-brand, accessories and parts, discount goods, you will find affordable big. Do not have to spend too much money, you can become a big-name owners, Neat huh!

Recommended affordable big-name products

Every big have their own boutique, these fine enduring. We can afford to buy big-name may not be a boutique, but also can find a good commodity.

Chanel: jewelry, perfume, play a key role

Chanel has always been the pursuit of front-line MM in many big-name fashion, from clothes to cosmetics are favorably. In addition to today’s cosmetic has become a more civilian-oriented brand outside the high prices have been a lot of MM, but in a cross-Hom. However, even in such a big honor in, you can still find our affordable boutique.

Journalists see the official website of Chanel, to Chanel double-C logo design flagship earrings, necklaces and so on, one-piece commodity prices were 2,000 yuan from top to bottom, the lowest 1,800 yuan, up 2,800 yuan, and frequently tens of thousands of bags, clothing commodities in sharp contrast.

In addition to accessories, the famous brand of perfume is more PFP products, perfume is your best way around this big. The most recommendable is the most famous N ° 5 perfume, big bottles of prices in the more than 2600 yuan.

Burberry: glasses, T-shirt is the best starting materials

Although the Burberry trench coat lightly on the yuan, let us see the big price high, but we still can million Yi Bai, find that we can start a boutique.

For example, the brand’s sunglasses priced at 3,000 yuan, while the basic models in various stores in the T shirt as long as 1,400 yuan, while foreign Shopping Service usually cheaper than half the price.

Cartier: The most affordable glasses

Filed luxury jewelry brand, Cartier important. Because of its jewelry brand, features, friendly feeling significantly reduced, especially in jewelry watch box is naturally big in the luxury, not ordinary people can afford to. But even so, some people still find an affordable boutique.

Keqiao operate a retail outlet in the textile Miss Chou, told reporters that she had always thought that Cartier did not buy the brand can afford to hope, but to read it after the scene, in fact, this brand of glasses the most cost-effective. While it is generally priced at 6,000 yuan or more, but there are as low as 3200 yuan style, but also lose big style, in line with the consistent style of Cartier.

In addition to the above mentioned types of big benefits in the boutique, we can also find in other brands for their own boutique, such as the People First Coach of the most popular commodities prices in the several hundred dollars a small fashion accessories, and some prices in the 3,000 handbag is also worth considering the following; For men, the Armani line first with Yi Gu natural appeal, but the suits high price for many people off, then you can choose this brand of thousands of second best Yuan T-shirt, and some of the lowest in 2000 yuan to 3,000 yuan between the glasses and other small accessories.

There is a big do I afford? The answer is obvious. Then you based on your spending power, good to pick a product to buy their own affordable big bar.

Whenever I see bags of English introduction, always told what the tote, hobo, satchel, They are what is meant by style it? Or the bag’s name? Today we talk about these common purse on the English word.

Fashion big bags
Tote, Hobo, Satchel, there are Clutch, Bowler, Shopper, Drawstring, Weekender, Duffle Bag, Messenger Bag, Backpack, and so on and so on, these words are bags of style, not the name. In fact, many bags of style, and there is no clear definition, and often indiscriminate use by designers together, and no wonder many of my sisters were very confused.

Tote

Tote in English, the original is a verb, meaning to use something heavier hand. Later, Tote evolved into nouns, which means a bag package, generally refers to a larger volume of the type of bags, exposure for more than a relatively short handle. Exposure of the Tote was often called the Shopper, the Chinese translation shopping bags. Comparison of classic tote with Anya Hindmarch’s Be A Bag, Celine Boogie, Tod’s D Bag, Lady Dior, Longchamp classic nylon bags, and so on. This year’s big new tote, I prefer two. Top of the Jimmy Choo is a human-faced canvas bag, 975 U.S. dollars.
Kate Space Orchard Street green patent leather bag (625 U.S. dollars)

Derived from the Hermès Bolide bags out of faction, including the Louis Vuitton Alma, Fendi Doctor Bag, Miu Miu bag this year’s pink wash bag, though sealed, but it has also been classified as tote. There Bowler, by definition, bowling bags used, but also fall into this category. Meimei are interested, please see my old as “the world is a big super bags,” I will not here re-posted photos.

Hobo

Hobo bags a relatively clear definition. In general, Hobo bags shoulder strap and Baoshen form a circle, back at the shoulders very comfortable. Hobo bags originated in the Hermes 1958, Trim, the shape of the bag is loaded from horse feed bag. As the wife of former U.S. President John F. Kennedy, and later married Greek shipping magnate of the Jackie Onassis love this bag, Trim is also known as Jackie O Bag, 1:00 to become upper-class social status symbol. Classic Hobo, including Bottega Veneta’s Veneta, Gucci Horsebit Hobo, Dior Saddle (Saddle) Bag, and so on.

Hermes Trim
Satchel

Satchel of multi-fingered horizontal rectangular bags, soft materials are most common. Many brands have called the East / West of the bag. East / West, means the east-west, which is horizontal bags, many of which can be attributed to Satchel category. The classic Satchel, including Marc Jacobs Stam, Celine Bittersweet and Prada Gauffre Antic Satchel.

Marc Jacobs Stam (1350 dollars)

Wind vane a crisis of confidence in the consumption of

Lean Potential:

For China’s textile and garment industry, 2008 is already a tough year. Now, from the United States spread to mainland China, the raging financial crisis, has kept a simmering apparel sales market. In Recently, Beijing’s major shopping malls for clothing merchandise, have introduced a more substantial profit concession promotional activities. And many businesses will upgrade their service as a breakthrough in sales to establish confidence in consumer spending.

On the Road:

Economic crisis of consumer confidence is mainly a type of consumption. At present, price promotions are for consumption is a good method, but not the only way. To establish consumer confidence, both the merchants or manufacturers, it is necessary to enhance their credibility, find ways to improve product quality, but also in services to consumers to work on.

In the long run, the 10 measures will be promulgated by the state for the textile and apparel industry have a very positive impact, whether it is national policy support, or the characteristics of the market itself and the development of the law, are harbingers of the future consumption of apparel market optimism.

Crisis Currently, there are “dangerous” also have “machine.” In Korea and Japan, there is one important feature is that the level of business operations and service levels are in the midst of crisis has been greatly improved so that more businesses the ability to resist risks from this side, the crisis is not a a bad thing.

Vane two new business face

Potential reliance Street: Upgrading

From 2005 to 2008, just three years time, Beijing’s commercial real estate to complete the triple jump, will the overall level of commercial real estate Beijing overstating the full 10 years. Driven by the overall atmosphere, especially under the impetus of the Olympics, Beijing’s old business started a renovation and reload adjustment. In the old commercial district and shopping district of the transformation and upgrading them, the most eye-catching than with the national “Golden Street” of Wangfujing Street and the front door has a 500 years of history, The Da Zha Lan shopping district.

On the Road: “Golden Street” Wangfujing

Late 2007, the “Golden Street” Wangfujing upgrading works quietly start, allow people for 700 years have elapsed since the history of this ancient commercial street was full of expectation and reverie. As the August 8, 2008 Beijing Olympic Games approaching, Wangfujing Street, the upgrading works have already began to take shape. As France’s Champs Elysees “friendly sisters Street”, Wangfujing this is full of modern, high-grade, high standard of international central commercial street is seeking to change and breakthroughs.

The most significant change in Wangfujing Street in point is the “second commercial cluster” the rapid rise, including the LV, GUCCI, including many of the world’s top brands have settled in, as well as Lotte Yintai, Beijing Sun Dong An Plaza, have apm debut This makes the streets glow of vitality. Meanwhile, the original Street has a very mature business within the project have formed the “first industrial cluster” to be outdone, began upgrading. This series of changes have to Wangfujing Street toward a more international and fashion forward.

On the Road: Qianmen Da Zha Lan

After more than a year of renovation and reconstruction, the Dashilan Commercial Street and Qianmen Avenue in succession this year July 30 and August 7 to re-open the welcoming street.

As a high priority by the government’s new business district, in Beijing’s Qianmen district, significance lies not only in commercial value, but also because of its implication of cultural values – for the ever-changing, increasingly cosmopolitan flavor New Beijing speaking, the existence of the front door is undoubtedly the ancient style of old Beijing the best retention and interpretation – the ancient style building facilities design and operation of the genuine long-established, so that domestic and foreign visitors to witness the Beijing’s long history, Gengrang Beijingers often live where aftertaste past.

In order to time-honored in the future development and survival, but also to prevent the front door Dashilan Commercial Street shopping district and other produce “international big conquer the world” and created the phenomenon of homogenization, the Government can consider the adoption of enabling policies, or other effective means to give to the long-established help enable new front door Dazhalan can say what the charm of traditional business district.

New Street leaning trend: a strong settled

Commercial markets have emerged in recent years, Beijing menacing a lot of new faces, along with the rise of heaven and earth Shin Kong east of Beijing, the Beijing CBD business district once again the eastern part of the “East across a big step.” Beijing East, tetracycline, other than the beginning of a new business district has become the momentum.

Wangjing area northeast of Beijing, following the IKEA home, Huatang shopping malls, Wal-Mart and other international well-known commercial Wangjing have entered the regional commercial real estate project, Carrefour together under the InterContinental Hotels Group, Express by Holiday Inn Lido stationed Nightlife international business center. Body mass of various forms of business expansion, so that this region is receiving increasing attention and become hot spots for commercial development game.

Compared with the north and east of Beijing, has been lagging behind the development of South City in Beijing has also formed a ring 34 to the southwest with a two business-oriented to the southwest Ring as the core, a number of commercial (business) the central area and features Commercial Street, the spatial distribution pattern of coordinated development.

On the Road: high-end shopping district gradually formed

In recent years, Beijing Business emergence of two new developments. One is to have the influx of high-end business and another is a large commercial center began to develop around Beijing.

In the high-end commercial sector, the most notable is necessary to include the largest number located in the eastern part of Beijing Wang Road shopping district, including the CDB. At present, the shopping district already had the World Trade Shopping Mall, Palace Hotel, Scitech Plaza, The Place and a number of high-end luxury department store. At the same time, but also a new world of color rotary shops, Dawn targeting high-end department stores such as shopping malls.

Among them, not only located in high-grade Gold-collar worker business, but also has a concept store with their own characteristics, but including the New World Department Store, including color spin department opted for a public alternative high-end line, more focused on “personalized, trend-based, high-end department store in “business orientation. Can be said that the current high-end department stores and Lufthansa CBD mall, Scitech Plaza common propped up the luxury market in eastern Beijing.

On the Road: Emerging Business Focus around the capital

With the continuous economic and social development of Beijing city’s urban area is increasing, along with the construction of the loop, the Beijing People’s place of residence is also radially expanded to all directions.

So for Beijing to join a new member of the commercial market into consideration to choose the location and conduct their own position, to avoid the old business district of the cutting edge, and developed its own characteristics, after all, a easy way out of the business strategy. “Remote” does not mean there is no market and business opportunities.

High-spending business district in southwestern Beijing will be the beginning of the current prototype, including the capital and letter of department stores, in the first place? The Grand Canyon, American country, including upscale shopping center will have landed in Fengtai District, Beijing South Third Ring Road adjacent to the southwest region, covering topics paradise of leisure shopping, dining and entertainment Yetai included, with 56 million square meters of large-scale comprehensive shopping center — Country-US Square is about to appear. October 9, 2008, the National US-shopping plaza with hundreds of well-known leisure brand signing ceremony, which marks the southwest of Beijing, a new shopping era of plate.

Lean on potential market segments: seek breakthrough

By the end of December 2007, the first main men’s shopping capital of the “gentleman Museum” in Beijing Sogo Department Store SOGO new building coming out.

Gentleman in an area of 20,000 square meters covered by commercial varieties of museum operations dress, casual wear, advanced watches, men’s accessories such as nearly 200 categories of goods, a time, the concept of male consumption has aroused great concern to society as a whole.

On the Road:

For the traditional department store industry, if we can maintain the original characteristics, based on the concept store will be dedicated to classes introduced into the business operation, no doubt about the linkage of economic benefits is still very much worth the wait. SOGO gentleman museum building can be said in this regard within the industry to sell a significant step forward.

Although less than a year since opening time, their operation is not satisfactory in many respects, but it’s not to say that this attempt is wrong. After all, any kind of new thing to go through a certain process in order to be accepted by more people, let alone such a museum is similar to SOGO gentleman marketing model has been successful in foreign countries. Thus, with the whole concept of progress and the social consumption Hall SOGO gentleman own development, people within a specialized department store business model is still confidence in the future.

Vane three Olympic Games “for the country hospitality”

Lean Potential:

As an important image of the capital during the Olympic Games the window, in order to show the world China’s commercial features and style, which is an early hands-on clothing market, issued a series of measures to ensure the smooth progress of the Olympic reception work. Among them, both to raise the Beijing market image and service standards promulgated by the “ban” is also welcome for the Olympic Games promotional activities, as well as shops and shopping guide has done special training. During the Beijing Olympics has been dubbed the “Olympic sub-venues” clothing market, highlighting the appeal, so that “foreigners who” have a thumbs-up.

On the Road:

For the foreign tourists is concerned, Chinese silk fabrics and garments in China, shopping is their first choice. To this end, determined to businesses launched in the first time with Chinese cultural characteristics of clothing customized service, has been sought after the enthusiasm of our international friends.

At the same time, in order to our international friends to provide more comprehensive services, which under the clothing market on the market within a strong sales force to sell and English language training, will market the service to upgrade to the level of international proportions.

In addition, as a window during the Olympic Games of the market, product quality and genuine and will be related to the national reputation, so the machine through the Olympics, the apparel market pay close attention to intellectual property protection, to ensure that the market apparel products have a sound intellectual property rights. The clothing market in the country hospitality while also enhancing his own.

Four vane store strategy

Experiential leaning potential consumption: the impact of traditional consumer view

SOLANA is Taiwan’s first LifestyleShoppingPark (life experience-type Shopping Park), which is different from traditional business, is a shopping, entertainment, leisure, tourism and culture in a one-stop experience for consumer sites, in order to Zhang Yang personality styles of different groups of people to create Also the integration between different shopping environment.

SOLANA a month after the soft opening, Beijing Sanlitun Village in mid-July opened its first shop, a number of the first time into the Beijing fashion, jewelry, sports, catering and electrical brands debut, while in China for many years “old brand “also chosen in this opening of its flagship store in China.

On the Road:

In recent years, commercial real estate, whether traditional or Gejia apparel brands, have sought to form a breakthrough in traditional sales, more and more experiential shopping patterns and ultra-large-scale commercial brand stores have them in people’s vision.

SOLANA Sanlitun Village and the harbor is one of the representatives of the blue.

They layout of architectural style and commercial breakthrough in the traditional indoor shopping center on the mode of integration with the surrounding architecture of open space, “character” is different from the independence of the construction of various shapes, so that the two shopping areas became a set of cultural , leisure and shopping in one place.

From the shopping environment is concerned, this life-style shopping experience, are in fact coincide the current shopping needs of consumers, and many in the domestic development has long been the big brands have chosen to set up their own in these places flagship store, in addition to many international Brand log in here the Chinese market, this great business resources for life-style shopping experience the way in China’s development will certainly be able to play a great role in promoting.

Lean and influential branch of marketing: co-existence of Benefits and Risks

In just 7 months time, “white collar” to open four consecutive Super store, attracting the attention of the industry. Last year in July, the U.S. Waters? Bonwe set up Nanjing Road in Shanghai, Asia’s largest single-brand clothing flagship store, as well as a number of brands this year, announced or has begun to build their own ultra-large-scale stores, it is easy to see, and now a large area point of sale terminals, including apparel retail building is becoming the retail industry, including the development of one of the trends.

On the Road:

Large store size, strength and great store sales results, from a certain extent, a matter of envy and difficult to fathom. Retailing, as the development trend of the terminal, one of the great shops and model being domestic and international retail concerns.

The advantages of big stores will not go into suspense, and just talking to operate such a large area of shops, whether it is capital, and personnel of these entities, or does the management system, and hidden factors, any one part should match exactly, otherwise, every aspect of mistakes are likely to lead to a comprehensive defeat. Therefore, no matter big stores are already opened or are being established and will have to set up large stores of enterprises, but in the course of business, or should be prudent in obtaining profits, should be vigilant, because risk is everywhere.

Vane 5 Holiday Economy

Lean potential: Small Golden Week a lot of revenue

Unlike previous years, this year’s “51″ small holiday significance. Because it is the reform of China’s holidays, from 7 days after the first one was reduced to 3-day holiday, but it also faces a small holiday is no longer “gold” questioned. However, after this little vacation from the China National Commercial Information Center shows that the entire consumer goods market and an adequate supply of goods, promotions colorful department store sales did not show a significant decline in the basic flat with last year.

On the Road:

This year’s three-day “51″ small holiday during the seven days before the holiday shopping malls consumption and is basically flat, holiday sales of reducing the impact on the market is not great.

As a result of store promotions have to be adjusted is much more colorful. At the same time store promotional period will also be extended to 2 weeks or 3 weeks, combined with the patterns one after another of the promotions, so that consumers feel more benefits.

As the spending power of urban and rural residents and further enhance the consumer has more from the necessities of life to enjoy the products transfer, consumer trends are becoming evident to upgrade, which became a major attraction during the festival. In addition, the Olympic Games is also driving the market consumption, driven by strong sales of a number of related products.

Lean potential: “unpopular” Festive eye-catching

Dragon Boat Festival holiday this year, after a small, “Father’s Day” hotels specifically catering – a business that did not previously have been valued by the festival, but also because of holidays, and many other reasons the reform has aroused the concern of business.

This year’s “Tanabata” festival coincided with the day before the opening of the Beijing Olympic Games, local businesses have not only the tradition of holiday giving enough attention to, but that it should be with the Olympic Games, with the introduction of such special planning, setting off a sales boom.

On the Road:

Things will always be in constant development. The reform of this year’s holiday, making the original those “unpopular” festival into a new “cash cow.”

Mother’s Day and Father’s Day period, the business card, and a warm affection play the card. In the promotion process, the flowers, beautiful, healthy, happy, fashion and so on and so on form than content with the concept given to customers. With China gradually into an aging society in the future, a similar market for the elderly will be growing in volume.

For the businessman, able to make the holidays more the better selling points and topics. Therefore, the year is only a Valentine’s Day is clearly not enough, when the annual Valentine’s Day February 14, when the market situation stabilized, the Chinese people themselves, “Tanabata” Valentine’s Day has also entered the business field of vision. The moment the young couple, it is the main force in the consumer market and a strong potential consumer groups, so business is bound to the festival is part of their homework articles, a large share of this cake.

Lean potential: to create a new selling point Promotions

Olympic Games and Paralympic Games coming, making the 2008 Mid-Autumn Festival are more intense than in previous years the festive atmosphere. In the meantime, summer autumn and winter will be installed gradually from the counter replaced. For merchants, the annual summer and seasonal uniform season is the year of the most busy for some time. To this end the various businesses have been offering a variety of promotional activities. However, too many promotional activities within a year, there has been a very serious homogenization phenomenon, a mere practice has gradually started to make consumers “Shenmeipilao.”

On the Road:

During the festive season approaching, the promotional campaign in various shopping malls will be gradually carried out, consumers are bored with shopping to join the tide. In fact, the final analysis, discounts have been able to so with the market, the root cause lies discounts hit the consumer’s hearts, can be described as a merchant of intentions, buyers interested. But the face of one after another discount activities, both businesses and consumers have become somewhat numb. A superficial change, for the lack of targeted promotional festival has some hard to meet consumer demand.

In fact, for businesses are dedicated for the festival organized by the established marketing the same time, if we can add in the activity corresponding elements of the festival and create a new selling point promotions, not only allow consumers to feel the merchant in good faith, but also able to develop the the type of business promotional products, developing new markets, add new benefits.

Vane six “old familiar” road ahead

Lean Potential:

The recent period, time-honored brand more and more attention by the community. In particular, time-honored brands in clothing and accessories, after decades or even centuries of development, can be a foothold in today’s market, in addition to its own with its excellent tradition and a good commercial heritage, but also inseparable from the national attention and support given.

With the successful hosting of the Beijing Olympics, China has entered a new period of development, these time-honored brands will also be involved in the vagaries of globalization, the inevitable battle among the operators. Face a new challenge, “old and famous” who have been ready.

On the Road:

In the more than 100 years ago, the old Beijing, it is through word of mouth the way a song: “horse head poly source, foot inline l, wearing a Swedish beetle-hsiang, the four-hang around his waist.” For the time people pay attention to wear, the songs will undoubtedly have mentioned the name of the super-big flavor. Now, almost all the time-honored brands have been awarded the “China time-honored” title, but the vast majority of brands have their own processes have been income to the “National Intangible Cultural Heritage,” which.

Facing the new situation, many old and famous brands, said the one hand, to inherit the fine traditions, we must also strive to innovate to meet the immediate market demand.

For their own production and quality, time-honored brand has consistently adhering to high standards and strict requirements. In services, in addition to maintaining customer-centered concept, the time-honored brands have for today’s concept of people’s consumption and consumption habits of the ways and means on the innovation. Meanwhile, the time-honored brands are all very cool and objective treatment of the “going out”, the view of the current business situation, “one step” to join the international competition is clearly unrealistic, time-honored brands on their own business will bring very serious impact. Therefore, the old and famous have said, it is necessary at every step, step by step into the world. At the same time, they are for their own development are full of confidence and hope.

Each person’s definition of beauty is different, perhaps you want the United States is a delicate face, and a fragrance make you self-confident, perhaps you want the United States is to have a healthy body, active life and every days out in front of their smile, but no matter what kind, we have the choice of all the beautiful things, attitude is the same, and search for life bit by bit, feeling beautiful on your side.

Explore the charm of the fragrance world sweetheart

It is a wonderful and fascinating fragrance is a charming woman with the charm of the contract. It is a floral fragrance notes, to extract the air filled with the essence of inspiration and fantasy elements, heart throbbing and traction induced by imagination.

It has a blazing heart, radiant. The classic color rhythm and harmony into the atmosphere, its a kind of fragrant notes could not tell the taste of the tone of the ultimate temptation to reveal the unexpected microseconds impression mellow amber and cedar wood enveloped in misty white musk, soft and ultra-realistic elements of the assembly formed of the most fragrance of the perfume essence, soul and dreams to guide the best fit.

It is the charm of thick honey perfume, a stylish and luxurious symbols, temptation and precious, and it interpretation of a new era charm, rich, feminine and emotional, a dream to decorate with the wonderful reality of the world.

Modern interpretation of traditional floral
Some people say that perfume is a woman captured a man’s secret weapon, it was also said that carrying a woman’s charm perfume, Flora by Gucci perfume, as it name from the colorful floral-like world, but give it a unique fragrance combination of unmatched style . Roses and full of oriental charm of the sweet-scented osmanthus is the essence of this fragrance, rose fragrance of the new clear soft smooth and silk blend woven sweet-scented osmanthus, a perfect interpretation of the Flora by Gucci’s sexy graceful and elegant, so that it in many fragrance in the dominate. Flora by Gucci, as women in sexy feminine temperament, in a multi-element staggered melt into pathos. Fragrance in it by the WHO is pleased to joy, bit by bit blend of Flora by Gucci for each element of elegance to talk with Flora perfect inner self. The penetration of which was rich in innovation in modern inspiration, filled with uncertainties and the vitality of youth, intertwined with Flora’s handed down the myth, so that women Gucci exudes intense flavor of the times.

DNA preservation freeze-frame youth
Youth blossoming, one for a while. Young, too short, or are we going too fast? If you can for DNA preservation, and whether the youth has fixed grid in the most gorgeous of that blink of an eye? Clinique Clinique presence of women has long been working to achieve the dream of youth. Based on dedicated exploration and unremitting efforts, Clinique long-term commitment of scientists to find a revolutionary approach in order to develop a full resistance to skin aging skincare line, to promote cell renewal. Clinique Clinique has a new series of grand living Yuet youth market, which contains the latest breakthrough in DNA preservation technology, not only to delay the appearance of skin aging, while promoting cell self-repair, as a youthful freshness. Studies have shown that penetration of the skin at night better, so more ready to absorb high levels of maintenance components. Live Yuet Youth Night Repair Cream to make your skin from the day-light “protection and restoration of the status of” natural transition to the evening, “the reconstruction and rehabilitation phase.” To provide against sleeping in the skin aging fine lines and other signs of energy, so that to reproduce the skin youthful luster.

In 2009, the luxury market faces the first time in the past six years, all in recession, is widely considered the most difficult year for luxury goods companies. Global demand for luxury goods has shrunk as the economy and the market turmoil and significant reduction in the luxury market has shown a lot of new development trend, which for us to predict the market trend in 2010 provided a room for imagination.

Annual Key words: crisis

Several happy some unhappy

As expected, the financial crisis to the luxury fashion industry is a big impact. Looking at the world, France’s biggest luxury goods group LVMH Moet Hennessy (LVMH) profits fall Christian Lacroix (Christian Lacroix) declared bankrupt, Germany, the two heavyweight luxury brand Hugo boss (Hugo Boss) to expand loss, Escada (Escada) Group, filed for bankruptcy protection. Italian fashion giant Versace (Gianni Versace), has also closed its number of stores in Japan, and the desire to gradually reduce its market space in Japan. Meanwhile, Prada (Prada), Chanel (Chanel) announced job cuts as a, Gucci (Gucci) owned by Yves Saint Laurent (Yves Saint Lauret) and Alexander McQueen (Alexander McQueen) were closed in Japan and Russia and some other important market stores. LVMH Moet Hennessy (LVMH) group of brands Celine (Celine), will no longer be opened through the new store to achieve cost control. Luxury industry is experiencing unprecedented nightmare, turnover, profit margin down, cut expenses, layoffs, debt-laden, the verge of bankruptcy, mergers and acquisitions to sell, re-shuffle … …

Although the crisis-ridden, but the transfer also came into being. Priestess NYC, according to fashion brands entering the Chinese market when the survey, “China has 360,000 millionaires, their annual spending in the luxury market, 6.5 billion U.S. dollars.” China, under the financial crisis has become the world’s luxury market the fulcrum of the most powerful. The major luxury goods group, and retailers began to have increased in the Chinese market launch efforts, the United States, according to a Bain & Company study found that in this year opened 300 new global luxury goods store, 15% are open In China, 25% in other Asian countries, the traditional Western markets, only 15%.

In addition to the reasons for the financial crisis, the Chinese people’s spending power continuously “jump up”, but also with admiration for these luxury brands. They began to focus on China, this “big cake”, take a look for the “new way” determination to speed up access to the Chinese market.

As of December 2009, the World Luxury Association first released in 2009 ~ 2010 Global Annual Report: China’s total spending from luxury goods in January of this year’s 8.6 billion to 94 billion dollars in global market share of 27.5%, up 3 percentage points. In 2009, China’s first match that Japan, more than the U.S., ranking the country the world’s largest consumer of luxury goods runner-up the throne, after the baptism of the global financial crisis, China has proved to the world luxury market, its strong consumer power, but has been in a saturated market the state of the Japanese luxury market, there are already large number of international luxury goods companies will focus on investment in 2010, the Chinese market. According to expert analysis, the share of world luxury sales down and maintenance of circumstances, the Chinese luxury goods market is still showed an upward trend is expected to five years, the Chinese luxury goods market will reach 14.6 billion U.S. dollars more than the global share, may be occupy the pinnacle of the world’s luxury spending, an increasing number of international luxury goods companies have started one after another to seize the Chinese market, China will become the world’s largest luxury goods trade and consumption center.

Comments: These seem optimistic about the economic data did not allow consumers to follow the international luxury goods business optimism, they still spend money to maintain a cautious attitude, but also more pragmatic, for the pursuit of brand-name and Deal or No Deal fewer people a lot. Consumer psychology and behavior of the major changes to herald a new era of consumer – consumers in the consumer branded goods, the general pragmatic, there is a certain degree of sensitivity to price, but also looking for a more cost-effective brand products.

Annual Key words: cross-border

Pragmatic brand strategy

Of the financial crisis, and consumer purchase intentions will gradually shift to cheaper brands, luxury goods companies will be caught and therefore increase market share and maintain the brand image of the dilemma. The international luxury goods companies in order to find a “way out”, must also showing “People First” attitude will only be increasingly rational consumers pay. Way back when Zara shop in Beijing, The Place, 1:00 lead worship numerous white-collar fashion, H & M store just opened in Shanghai in the beginning, but also packed with a wide variety of fashion Daren. Obviously, similar to Zara, H & M, MNG and other fast affordable fashion brands, has become a fashionable trend to quickly capture the focus of the crowd.

And now, as first-line luxury brands, “cross-border” has become the most pragmatic of the brand strategy. From Karl Lagerfeld (Karl Lagerfeld) took the lead with senior clothing a “thorn” H & M collaboration, to create a “Karl Lagerfeld for H & M” series, in recent years, Rei Kawakubo (Comme Des Garcons), Yohji Yamamoto (Yohji Yamamoto) and high Bridge Shield (Under Cover) so a lot of fashion brands have been introduced in order to Converse (Converse All Star) for the design of the blueprint of the canvas shoes; Dior (Dior) and other big stars keep adding stripes, folding sports such as elements, and even launched Golf series of costumes, etc. These phenomena are not difficult to see, today, in every corner of the world is filled with the name of fashion cross-border presence.

From a commercial point of view, cross-border luxury brands is undoubtedly the People First policy, the shadow of the financial crisis, luxury brands in order to change their superior image, in the design by adding more receptive to the style of the general public, such as sports or street elements, so that more people to accept the design, purchase design.

From a pragmatic point of view, the designer starting from the functional, so that once the concept of fashion is more close to reality. From the development in terms of fabric, high-tech fabric is also the designer really after. Is a typical representative of the Anpuliao Armani (Emporio Armani), 2010 spring and summer men’s conference, high-tech fabrics for men’s clothing as a finale, full of high-level sense of vitality. In addition to Armani outside waiting sein Karajan (Hussein Chalayan), or Balenciaga (Balenciaga) is the leader in applying high-tech fabrics. Designers of high-tech fabric of collective return to the concern is largely due to innovation and change is the biggest breakthrough in high-level fashion design point.

Through a crowd cult of luxury brands or top-level designer’s influence, to let more people know themselves, but also to make their design concepts by the latest fashion elements of expression. Whether it is from a commercial point of view, or from the clothing technology point of view, a marriage is undoubtedly a success.

Comments: read those bored with the “cross-border” cases, you can say that these brands operators require much work, it can be said that they sword easy road. Whether based on “similar goals,” Let the end of these brands or designers to come together, or to both cultural and historical heritage of the identity for the brand among the sympathetic, the brand is undoubtedly among the cultural infiltration of the end result they want to pursue. Through a cross-border cooperation, derived from the new brand culture, leading a new wave of fashion trends. Not optimistic about the economic environment, this “win-win” a beautiful storm, a smart choice.