Affordable fashion not only picked the most expensive election
“First-class design and second-rate material, third-rate price.” Up to several hundred dollars, even tens of dollars, you can have LV, Chanel, GUESS designer brands such as the “work”, which is affordable fashion brand’s charm! Variable-plagued 2009, save into the world’s largest fashion, from the first lady to separate ways stars are all supporters of affordable fashion, affordable so that in early 2009 to become inexplicable little happiness.
Overseas
Fashion ring off affordable fashion
Recently, a fashion Web site broke the news the United States, the United States First Lady Michelle Obama on Obama’s inauguration day, one occasion, he wore a called “BandolinoBerry” mid-pointed black high heels, heat wave in the U.S. purchase. It is understood that, “BandolinoBerry” This shoe all produced in Chengdu, China, is currently in the United States selling 500,000 pairs.
Not aggressively Hollywood in North America, “Confessions of a Shopaholic,” although the movie and “Sex and the City” is the same clothing stylist, but the and “Sex and the City” where luxury logo everywhere is different from the play the female lead of a scenarios, and a down jacket with the dress with pink short skirt is a shopping mall in Japan PatriciaField Amoy out, and the combined total price of only 100 U.S. dollars, except in the hands of GUCCI bags still left ” Sex and the City “and the heroine wearing high heels more than 400 U.S. dollars in New York wandering the streets of the style, there are comments that, PatriciaField postures, began to take the parity line.
Parity is not just mid-range brand of secret weapon, a lot of big names in 2009, one after another ride parity Express. Some media reports, LV design director Mark Jacobs MarcJacobs launched its own brand of colorful rings 60 yuan, 70 yuan gold heart-shaped mirror; H & M launch of Celebrity Series, so 99 yuan to buy a Rei Kawakubo’s clothes is no longer wishful thinking; Lane Crawford and AlexanderMcQueen top big-name designers such as the launch of limited edition cotton T-shirt, Hong Kong dollars before selling price 200.
Domestic
“Parity fashion” national brand For Stock Watch
To ZARA, H & M, Gap, C & A to represent the brand lead the fashion inexpensive power, these four fashion retail giant known as the “four parity fashion brand killer.” Such as these brands have the following characteristics, update quick, low price of goods is rich in stores large and comfortable. Britain’s “Guardian” who call these “fashion brand shop” to “McFashion”, the prefix Mc from McDonald’s, is intended to have McDonald’s style fast.
Last year in August, the Shanghai Metersbonwe Clothing Co., Ltd., Zhou Jian, said in an interview, Metersbonwe A shares to raise funds after the listing of the vast majority will be used to expand the marketing network and speeding up the average size of stores , speech revealed with the “fast fashion” ZARA known international brands such as to compete against.
After a lapse of six months, the reporter called Shanghai Metersbonwe Fashion Co., Ltd., the reply is Metersbonwe apparel from design to market time to be around more than 70 days, the domestic flow of goods throughout the apparel industry is about more than 180 days days, but with ZARA and H & M more than 20 days of goods turnover is still lagging behind. For the gap, Zhou Jian said that the garment industry there is not much technology, too many complicated things, mostly some details, and some refinement of process integration, so catch up with international parity domestic brand fashion stores still have a chance.
Circle
Star stylist wearing inexpensive clothes burst
For early 2009, the fashion trend of the wind blowing affordable, well-known stylist Yushuo that the wind is not just cheap popularity, and even creative has always been an alternative known as London Fashion Week, has also been evaluated as a conservative style, in fact, means that the classic conservative such a result, no special eye-catching design, the next quarter continue to be popular, significant savings in production costs.
Yushuo broke the news to friends around some stars, life is also a supporter of affordable fashion. Where they usually prefer to like people, a small shop in the horn Garak Amoy objects. Yu Shuo, said a Beijing-known graphic models, images are mixed in the United States, but the life she wore is not particularly pay attention to, and some clothes and ordinary to the “Ray” and estimated that girl on the street are wearing disdain.
Yu Shuo said that the stars are not missing something expensive, they meet, it will not talk to your bag how much the body it is and where she bought clothes. There are so many big-name sponsors Maggie Cheung, she ordinary day just like the simple
Jeans and T shirt. Therefore, Na Ying has been photographed to buy cheap supermarket shelf dumplings in bamboo, Mai Li discount area water and soil, are very normal. In Beijing, the stars often appear parity lots are built outside the soho, Sanlitun’s 3.3 and Silk Street.
Yu Shuo revealed that he even notice, or in time to participate in party, do not wear very expensive to go big. In his view, a number of formal occasions, the body has nothing to do with parity, but the mix of bags and accessories to devote a little. If you really want to be a fashionable investment, bags and jewelry can bite the big selection of classic models.
Outsiders
Xi’an were playing the “fly” tied Price Style
International parity brand stores though not landing Xi’an, Xi’an, but in the same fashion over who can take advantage of business travel opportunity to fly to big cities with affordable fashion SHOPPING.
Media practitioners Croco is a big parity of fans, she used the opportunity to travel to buy in Hong Kong, ZARA, in Shanghai to buy H & M, in Singapore to buy Mango, in the Croco view, H & M emphasis on the young state of leisure section, ZARA suits and casual wear are complete, Mango something in between, not too impressive. A T shirt more than 100 yuan, 200 yuan a pair of shoes, a jacket 500 odd dollars, a very good models are also a very good look at it more than 200 yuan in the pants, shirt, like 300 yuan, 700 yuan or so small a suit is indeed a very cost-effective. Her favorite pants with a silver Shoulder, RMB 300 yuan but it is definitely big production style, because there are so many temptations to spend 2,000 yuan each teach you is very normal thing, but still find things super value for money.
Foreign white-collar workers in Shanghai Yuanyuan bought a pair of 200 yuan for H & M shoes, maroon, black stockings ride was very beautiful; beauty Sara in Shanghai H & M, half an hour selected six earrings and 3 necklaces, a total cost of 200 Multiple; in their view, visiting the “affordable fashion” brand stores, in addition to reasonable prices, where the services are quite distinctive, and their own DIY. Guests can be obtained directly from the shelves of clothing to the fitting room try Italy, SIZE and color problems can give staff advice and her staff of personal services and the big staff indifferent expression, the atmosphere is very relaxed pleasure, that is, do not buy do not feel nerve.