Elite luxury brand value in the financial crisis distillation
Elite luxury brand did not drift during the crisis, but continued to grow.
Lead: In the current economic climate, it is hard to imagine what kind of toughness with luxury clothing. Experts predict that the global luxury market this year may fall by up to 10%. Despite the general downturn, but some elite luxury brand not only did not follow the crowd, and continues to grow, the brand value of the financial crisis and soul.
In the first quarter, Hermes grew 8%, LMVH grew 7.4%, Gucci rose 6%, indicating that the long-clothing company created by the confidence of panic response capacity.
In this environment, consumers see tighter to their wallets, and they want to buy something worth more strongly the desire. This small design company is good news, they can play the quality card to catch up or exceed those well-known companies. Kiton is one such example, they are the world’s most outstanding luxury men’s line of manual processing. Kiton1968 founded in Naples, Italy, dedicated to producing the best quality men. Each hand-cut clothes, sewing, ironing should be at least 25 hours or more of the time. Each garment is very carefully produced, the natural effect of upper body kimono posts. The quality of this natural expensive. A ready-made Kiton suit, at least 46,900 yuan; and will have to customize a set of 140,867 yuan. Jeans about 5,000 yuan, and sunglasses, price is 9000 yuan.
Kiton luxury in an increasingly volatile market has been firmly established at the place.
Despite high prices, but in an increasingly volatile Kiton luxury market has been firmly established at the seat. They last February in New York, Saks Fifth Avenue opened a 2000 feet of the store, now in stores to promote the Asia-Pacific region. Last week, Sina had the privilege of Chaoyang Park Life luxury shopping center’s public relations activities on behalf of Italy and Kiton Paolo Lastname talks.
Kiton is the world’s outstanding luxury men’s line of manual processing
The event held at the Kiton store, next to Cartier and Dolce & Gabbana shops. Activities began as a clothing show the process of preparation, by a tailor from Naples Kiton personal presentation. 30 viewers watching carefully tailor’s every move. After the show, Paolo and Beijing store manager, Mr. Bin Kiton suits on the quality in detail. Ho took off a jacket from the shelf, plug nets the ball inside, and then sit on this dress. When he started this dress again, the top with a small fold could not see, given the audience can not help but admire.
Kiton Each pin is handmade, and will meet the physical movement
This is why customers quarter after quarter to buy Kiton reasons. Each pin is handmade, and will meet the body’s movement. There is no flaw in these clothes, but expensive. Parsons School of New York (“New York Times,” introduced this newly established Institute of Fashion Design) Garment director Simon Collins said: “You must reach a certain level of income to consider wearing Kiton. If we can not put back up.”
But Mr. Paolo believe that any person can enjoy the luxury Kiton suit, he hoped in the near future Kiton shop in China to have a broader customer base, regardless of their income. Mr. Paolo said: “Compared to what people can buy a 200, Kiton Kiton prefer people who can not afford basic.” “I am not rich,” he remarks, let us look at his clothes: ” But this is the billionaire will be wearing clothes. “custom Kiton suit for new customers, Paolo and did not give a set of criteria. He stressed that the custom does not mean perfect. Elegant men can not be too fine, or square-shaped, by binding. Paolo said: “America is the way you dress, wear the more fit.” Customers appreciate the Kiton not because of the brand, but because it really is the best.
So concerned about the quality of work because the company clearly understand that Kiton suits the real intrinsic value of loyal customers will come back. On the company’s most important is that customers appreciate the subtle details and Kiton suits excellence. Bought clothes for display purposes to those who do not care what they spend money on quality and how. Paolo said: “The show of Ferrari customers to buy the name may be directed at, and Kiton customers are really want to buy fast cars, they would choose Bulgatti.”
And compared with well-known competitors, Kiton smaller production scale, as has loyal followers, was able to make millions of dollars in business to grow. They have 330 professional tailors, each year producing thousands of pieces of clothing. But Paolo is very confident, he thought Kiton able to win the difficult economic environment, and those who cater to customers of the company will show off type suffer even greater impact. His confidence in the Chinese market, despite the luxury now to promote a certain challenge, but he is optimistic that, once exposed to the Chinese customers of these high-quality Kiton clothes, will become repeat customers. With new stores opening in New York, as well as in China, Japan, South Korea’s promotion, we can only hope to see: he was right.