High Street fashion brands and luxury brands comparison
In times of financial crisis, foreign high-street fashion brand does not stop the pace of the Chinese market. The world’s third largest fashion retail groups INDITEX’s brand ZARA stores in Beijing and the forthcoming opening of the fourth; Swedish fashion retail giant H & M brand is also in the near future will open three stores in Beijing. High Street fashion brands of the main features is the “first-class design and second-rate material, third-rate prices,” not only to meet young people’s pursuit of fashion, but also resolved the issue of cash-strapped group. Furthermore, the contemporary fusion styles popular, how many fashion lovers with ZARA shirts with Armani suits,
H & M skirt dressed in hand-rolled Chanel handbags. While entering the Chinese market soon, but the High Street brands already have formed battle. Domestic fabric companies are subject to these popular fashion brands, we must closely follow the fashion trend. Therefore, we use the high street brands and luxury brands in 2009 spring and summer fashion contrast, an analysis of how High Street brand is a luxury brand “learning”.
Does not endorse, and not blindly follow the
Miuccia Prada has said that fabric determines the success or failure of a clothing line. The brand in 2009 spring and summer clothing is well confirmed this view. Folds, Stiffness, metal effect is Prada2009 popular interpretation of the spring and summer models. After high temperature rolling, the gradual deformation of cotton fabric, atrophy, full of folds, in which metal fibers interspersed in order to maintain the basic outline of mixed silk fabrics with gold and silver yarn woven out of gold singular interpretation of results … … This is entirely due to break from the past cotton fold to people left low-quality image. Joined the metal wire, cotton, stiff and smooth and not easily deformed, together with the gold, copper and other metal color,
Cotton has become more fashionable.
For the 2009 spring and summer-season can be considered a fashion leather popular strange point. Careful observation Prada, Marni and other brands, spring, summer and autumn and winter leather leather section is still significantly different, and only to a short paragraph below the chest, hollow-carved, with a lace collar and lace sleeves are trumpet summer a unique design.
These two elements in the face of popular, high-street brands, or quit, or am not optimistic, and there is no “flatter those in authority.”
The pursuit of innovation and the pursuit of the perfect fabric design
2009 spring and summer, the brand continued in 2008’s fancy patterns. GUCCI dominated by blue-green leaf color patterns printed shirt fully reflects the Bohemian; D & G with the brightly colored flowers in full bloom for the pattern, thick and heavy, like Van Gogh’s painting YR skirt, the lively and warm; KENZO very freehand ink style of dress, light and elegant. The use of light and elegant silk to create a sense of embodied feminine of summer the best way of expression, but also a number of branded performance apparel designer gorgeous, delicate Fuji magic. Whether GUCCI, or D & G, or else, KENZO, etc.,
The designers of these top brands have adopted the same fabric – silk, to the performance of summer style flowers. Bright silk sheen, texture light, delicate touch, drape a sense of good, whether it is the appearance or the taking of very good. Another highlight of the pandemic that is Touming Zhuang, transparent material to better show curvaceous women in the posture. In the LV, Chanel, Dior’s show can be found in the market Touming Zhuang figure, fabrics, mostly silk and chiffon transparent materials such as stitching.
In the High Street brand stores, as we can find the bright colors of the dress can also be found quite similar to the transparent sense of clothes, but the use of silk fabrics luxury brands and high street brands are mostly used in polyester or acetate fiber fabric. This fabric also has a smooth, soft and so on, it seems like with the silk, costs are greatly reduced.
Of course, the High Street and the luxury of big-name brands will use the same fabrics, such as Chanel and ZARA viscose fibers containing the same fabric used to express the Touming Zhuang; Marni silk dress will also be added to polyester, but there are one hundred percent of the mulberry ZARA silk products, and used a more comfortable 100% cotton fabrics produced fashion. They not only in the pursuit of innovation in design, but also the pursuit of the perfect fabric.
High Street brands do not want to be a timeless classic, just want to bring a moment for fashion lovers pleasure, in order to achieve their own interests. But even so, they have the choice of fabric will be strictly checked. Therefore, domestic fabric providers or to “high standards and strict requirements,” in order to impress those outside the high street fashion brand.