International luxury goods group Enclosure China
In Shanghai, by the French group LVMH Moet Hennessy (LVMH) investment in Shanghai Hisayoshi central commercial real estate projects have been ground-breaking. Three years later, LVMH Moet Hennessy Louis Vuitton Group (Louis Vuitton), Christian – Dior (Christian Dior), Fendi (Fendi), Givenchy (Givenchy), Hennessy (Hennessy) and so on more than 60 a wide range of international top brands in the building since the collective appearance.
Also in Shanghai, the forthcoming opening of the Expo conference, the Italian Pavilion will D & G, PRADA, Giorgio Armani, Versace and other world-famous fashion brand, fashion show as the main display items.
As the world’s hotbeds of fashion pioneers, France and Italy, the enthusiasm for China, is writing “Marco Polo line in mind,” the 21st-century version.
China embarked
Last month, the U.S. high-end Coach handbags seller said that they are accelerating in China’s development strategy and will greatly increase its long-term development planning in China.
The New York-based company will be this fiscal year shop in China, plans to raise 10 to 15, including the opening of China’s first flagship store. Coach Frank Ford, chief executive, said: “We are doing all they can to quickly upgrade to find the right shop, we did not encounter any problems.”
“We estimate that the total size of the Chinese market after five years is expected to increase to 2.5 billion U.S. dollars, while the Coach’s goal is to achieve 10% of the share.” Frank Ford said the company in the Chinese market’s growth rate has surpassed the United States and Japan.
Frank Ford’s luxury goods market in China is clearly the pre-sentence and the current overall economic environment is not matched, but in fact, people’s lavish feast never ended, but the transfer from one country to another only.
According to consultancy Bain & Company’s latest forecast, the U.S. senior clothing, accessories, tableware, cosmetics and jewelry sales will fall 16% this year. Japan sales are expected to decline by 10%, Europe is expected to drop 8%. The Chinese luxury goods sales growth in Asia led to higher than expected. Bain said that sales of luxury goods in China is expected to grow 12% this year.
Italian brand Gucci, executive vice president, global public relations manager MimmaViglezio On China’s luxury goods market, used the term “explosion” is used. He is optimistic about: “In this country, there are 175 million people are luxury consumers or potential consumers, even if only 10% of the people into action, it also means that the sum of the two Hong Kong’s population. ”
World Luxury Association (WLA) data show that Chinese consumers annually in high-end purses, cars, clothing, accessories and cosmetics and other luxury goods for more than six billion U.S. dollars spent. Experts predict that China’s luxury market will be in 5 years to reach 14.6 billion U.S. dollars, becoming the world’s largest luxury goods trade and consumption center.
“More and more luxury and more a better understanding of understanding of their consumers are no longer satisfied with the use of lower-level products in the Chinese market, customer base has definitely become more clear differentiation.” LaPrairie Senior Marketing and Public Relations Manager, said Pu Ying-ying .
As a result, “to go to China” is no longer an empty, Gucci is the best example. Short period of time in the past two months, Gucci flagship store in Wuhan, Shanghai Golden Eagle International Shopping shops and Beijing Yintai Lotte Department Store opened in succession, in which its new store in Shanghai in mainland China is currently the largest flagship store. Versace’s CEO GiancarloDiRisio said that China is the largest market in Asia, Versace. Salvatore Ferragamo2009 added eight in Chinese shops.
As of the end of December 2009, the domestic 44 cities there are about 226 retailers will be given a prominent position on their own luxury fashion brand, which ranked the world’s top 100 of the so-called big-name fashion who has already set up in China 1344 stores, and succeeded in achieving surprise even their own sales figures.
Shanghai to seize the high ground
“In this year, almost all of the luxury boutique store in a face-lift was busy expanding and luxury decoration.” Swatch of staff Zhang Hongwei told reporters that because the owner of the luxury goods circulating a story: in Shanghai, Hang Lung Plaza The Hermes store, borrowed from France has been a treasure as Zhendian the value of 999,999 yuan of Birkin handbags, a few days after the show had been bought with cash. Huge amount of money in order to inventory the shop was forced to stop operating the day. “This is China’s charm.”
To be sure that, in time for the pre-2010 Shanghai World Expo will be open enough to affect the sales of luxury goods stores throughout the year.
This reporter learned that, in the Huaihai Road, a number of flagship luxury stores are speeding up the renovation, many of them, “the world’s largest store” level the image of the store. In the Huaihai Road, LV billboards has been hoisted on the roof of Lippo Plaza, the brand will be set up in this, China’s largest flagship store, with a total area of 1700 square meters.
Ermenegildo Zegna has recently announced that settled in Lippo Plaza, the new flagship store will be opened following the Milan, New York, Tokyo and Hong Kong after the world’s fifth concept store, but also the concept of operations in the Mainland’s largest store. Lippo Plaza is in the south, who has French Concession old building is also about two Bianshen “Hermes House,” is expected to be part of the opening of the Shanghai World Expo will be the soft opening. In the western section of Huaihai Zhong Road, No. 798 to No. 806, then row out Piaget, Cartier watches shop and several homes.
With the Lippo Plaza, a plaza across the street from Hong Kong also recently opened a fence corner, exposing a brand-new wall. At present, Hong Kong Plaza, have been identified are assigned to more than 1000 square meters of luxury flagship stores, including Giorgio Armani, Tiffany, Cartier, Coach and so on.
The end of 2009, 5, magnate Stanley Ho to move and the French group LVMH Moet Hennessy (LVMH) Chairman came to Shanghai Hongqiao, Hisayoshi Center commercial real estate projects to attend the foundation laying ceremony. Hisayoshi Center, formerly known as LV buildings, architectural style by the famous Japanese architect Jun Aoki design, from the effects of map point of view, shape the world like the “dancer’s skirt.” The use of planning, after completion, Hisayoshi Center will be the integration of all luxury goods, LVMH’s shop.
“Despite the current global economic downturn, but we are well aware of the potential of the Chinese market, we have full confidence in the Chinese market.” LVMH Group in the Shanghai area on behalf of Pan Qi told reporters that “the project construction period is projected at 3 years, when Hisayoshi center will attract all the high-end brands settled in, we do not exclude competitors brand. ”
Greater luxury feast staged in Shanghai in the summer, the world’s top sports car, well-known fashion, Italian paintings and other luxury goods during the Expo brought together Italian National Pavilion. The chief representative of the Italian Pavilion where Tony Leung Mi Nuokun Diego with interest that in a six-month exhibition, the Italian Pavilion will be staged D & G, PRADA, Giorgio Armani, Versace and other world-famous fashion brands fashion show.
“When the World Expo, looking for well-known designer signed it?” Said Zhang Hongwei, funded by the Swatch Group, will be completed before the World Expo in Shanghai Peace Hotel renovation, transformed into shops, exhibition center and the global artists for free at their hotel.